TikTok US Pet Supplies Market Analysis
Introduction
The data presented here is sourced from Gloda, focusing on the TikTok US market for pet supplies during the week of 01/12 - 01/18, 2025. This chart data is of significant importance as it provides insights into the preferences and purchasing behaviors of consumers in the US pet supplies market. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product development efforts.
Analysis and Conclusions
Data Overview
The chart data showcases a diverse range of pet supplies with varying sales figures, growth trends, and price ranges. From grooming products to toys and dietary supplements, the pet supplies market on TikTok US during this week has seen significant activity.
Detailed Analysis
Garfeel Daddy Pet Grooming Glove Wipes
The Garfeel Daddy Pet Grooming Glove Wipes had a sold count of 1168, with a GMV Gross Merchandise Volume of 3.24万 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 220.64%. This product's success could be attributed to its convenience of easy and quick cleaning and deodorizing for all pets, along with the added benefit of nourishing the fur. It seems to have tapped into the need of pet owners for an efficient and multi-purpose grooming tool.
Anyask Enclosed Cat Litter Box
The Anyask Enclosed Cat Litter Box sold 937 units, with a GMV of 3.75万 and a GMV QoQ growth rate of 211.32%. Its features like being made of stainless steel, having a lid, XL extra large size, high wall sides enclosure, non-sticky and anti-leakage properties, and easy cleaning make it an attractive option for cat owners. The demand for such a high-quality and practical litter box is likely driving its growth.
Geoorood Dog Grooming Vacuum
The Geoorood Dog Grooming Vacuum had a sold count of 672 and a GMV of 8.23万 with a GMV QoQ growth rate of 130.6%. Its professional pet grooming kit with 4 proven tools, 13000Pa vacuum suction power, 2.5L dust collection reservoir, and low noise design offer a comprehensive grooming solution for dog and cat owners. The combination of powerful functionality and convenience seems to be fueling its sales.
50pcs Pet Dental Cleaning Finger Wipes
The 50pcs Pet Dental Cleaning Finger Wipes sold 448 units, with a GMV of 4471.04 and a GMV QoQ growth rate of 76.38%. The coconut milk flavor and double-sided design might be appealing to pet owners looking for an easy way to clean their pets' teeth. However, compared to some other products, its growth rate is relatively lower, which could be due to factors like competition from other dental care products or lower brand awareness.
Electric Rolling Pet Toy Ball
The Electric Rolling Pet Toy Ball sold 423 units, with a GMV of 4649.78 and a GMV QoQ growth rate of 59.44%. Its USB rechargeable, self-rotating, and made of TPR soft gel which is a safe chew material, along with being an ideal summer gift, make it an attractive option for pet owners. But its growth rate might be limited by factors such as the seasonality of the gift aspect or competition from other interactive toys.
Summary
The pet supplies industry on TikTok US during the week of 01/12 - 01/18, 2025, is characterized by a diverse range of products experiencing varying degrees of growth. Key factors influencing market performance include product features such as convenience, quality, and functionality, as well as consumer demand for different types of pet care products. For industry practitioners, it is recommended to focus on enhancing product features, improving brand awareness, and understanding the specific needs and preferences of pet owners to stay competitive in this growing market.
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