Introduction

The data presented here focuses on the furniture category within the TikTok US market during the week of 01/12 - 01/18, 2025. The source of this data is not clearly specified other than being related to the TikTok US market analytics. Understanding this data is crucial as it provides insights into consumer preferences and market trends for furniture items, which can be valuable for both consumers looking for popular products and industry players aiming to stay competitive.

Analysis and Conclusions

Data Overview

During the week of 01/12 - 01/18, 2025, a diverse range of furniture products on TikTok US demonstrated significant growth. The sales count varied widely among the products, with some like the 3FT/4FT/5'FT/Jumbo with 3 gifts and Filler bean bag Lazy sofa beanbag Chair having a sold count of 1508, while others like the New L Shaped Computer Desk had a relatively lower sold count of 243. The GMV Gross Merchandise Volume also showed a diverse range, from $8988.57 for the New L Shaped Computer Desk to $15.17 million for the bean bag chair. The growth rates in terms of GMV qoq Quarter over Quarter growth of GMV also differed, with some products experiencing high growth rates such as the FCH 10-Tier 20 Pairs Shoe Rack with a 69.95% growth rate, while others had more moderate growth like the 【Love at First Find】RaybeeFurniture 12 Drawer Dresser with a 4.01% growth rate.

Detailed Analysis

FCH 10-Tier 20 Pairs Shoe Rack

This shoe rack had a sold count of 972 and a GMV of $1.57 million with an impressive 69.95% GMV qoq growth rate. Its success could be attributed to its practical design, being a 10-tier rack that can hold 20 pairs of shoes, making it suitable for those with a large shoe collection. It's also described as sturdy and suitable for various spaces like closets, which likely appeals to consumers looking for an organized and durable shoe storage solution.

3FT/4FT/5'FT/Jumbo with 3 gifts and Filler bean bag Lazy sofa beanbag Chair

The bean bag chair was a clear standout with a sold count of 1508 and a GMV of $15.17 million and a 20.34% GMV qoq growth rate. Its popularity might be due to its comfort features, such as being made of high-rebound memory foam and having a flannel cover that is removable. The added bonus of free shipping and coming with 3 gifts could also have contributed to its high sales, as consumers are often attracted to extra perks and a comfortable seating option for their living spaces.

【Love at First Find】RaybeeFurniture 12 Drawer Dresser

This dresser had a sold count of 276 and a GMV of $1.9 million with a 4.01% GMV qoq growth rate. Its sturdy metal frame and wooden top combination likely provides a sense of durability and style. It's marketed as a stylish home organizer suitable for bedrooms, living rooms, and entryways, which targets consumers who are looking to add both functionality and aesthetics to their living spaces.

Summary

Overall, the furniture industry on TikTok US during the week of 01/12 - 01/18, 2025, showed a vibrant picture with various products experiencing growth. Key factors influencing the market performance include product design, comfort features, and added perks like free shipping and gifts. For industry practitioners, it would be advisable to focus on these aspects when promoting their furniture products. Offering practical and stylish designs, ensuring comfort, and providing additional incentives can help attract more customers and boost sales in this competitive market.