Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Home Improvement category during the week of 01/12 - 01/18 2025. This data is of great significance as it provides insights into the preferences and purchasing behaviors of consumers in the US when it comes to home improvement products. It allows both consumers to stay updated on popular items and industry practitioners to strategize their marketing and product offerings.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home improvement products that have experienced significant growth during the specified week. The sales figures vary widely, with some products selling in the thousands while others have more modest numbers. The growth trends are also quite remarkable, with many products showing percentage increases in GMV Gross Merchandise Volume that range from around 70% to over 500% quarter-on-quarter qoq.

Detailed Analysis

Black goldfish plant 4 in pot

The Black goldfish plant 4 in pot had a sold count of 2080 during the week. Its GMV reached 2.08万, with a staggering qoq growth of 509.97%. This could potentially be due to its appeal as a decorative plant for home interiors, adding a touch of nature to living spaces. The unique appearance of the plant might have caught the attention of many TikTok users, leading to increased purchases.

Set of 2 Christmas Industrial Table Lamps

With 1136 units sold, the Set of 2 Christmas Industrial Table Lamps had a GMV of 4.78万 and a qoq growth of 406.57%. The inclusion of features like 2 USB ports, fully stepless dimmable functionality, and the seeded glass shade for Christmas decoration likely contributed to its popularity. It seems that consumers were attracted to its versatility, suitable for various settings such as bedrooms, living rooms, and offices during the Christmas season.

【NADONLI】2024 Foldable Wagon with Wheels

This portable and heavy-duty collapsible beach cart sold 2051 units, achieving a GMV of 7.09万 and a qoq growth of 397.85%. Its large capacity and utility for shopping, sports, camping, gardening, and grocery runs make it a practical choice for many. The convenience of being able to fold it for easy storage might have been a major selling point, especially for those with limited storage space at home.

40+pcs Lotus Seeds Mixed Colors

The 40+pcs Lotus Seeds Mixed Colors had a sold count of 1890. Its GMV was 3742.2, with a qoq growth of 355.62%. These seeds offer the opportunity to create beautiful ornamental water features in home gardens or ponds. The appeal of growing one's own water lilies and enhancing the aesthetic of the outdoor space could have driven the sales.

Govee RGBIC Floor Lamp

The Govee RGBIC Floor Lamp was a top performer, with 4263 units sold and a GMV of 25.57万, along with a qoq growth of 317.53%. Its compatibility with Alexa, 1000 lumen brightness, music sync feature, and 16 million DIY colors make it a highly desirable smart home accessory. The ability to customize the lighting according to mood or occasion likely attracted many consumers.

Marble Pattern Self-adhesive Sticker

With 1643 units sold, the Marble Pattern Self-adhesive Sticker had a GMV of 5766.93 and a qoq growth of 270.63%. Its waterproof nature and decorative appeal for countertops, furniture, and various rooms in the house made it a popular choice. It offers an easy and cost-effective way to update the look of home interiors.

200FT 100FT 50FT LED strip

The 200FT 100FT 50FT LED strip, with 468 units sold, had a GMV of 6234.32 and a qoq growth of 268.38%. The app-controlled music sync and color-changing features, along with its suitability for bedroom decoration, parties, and games, made it an attractive option for those looking to add some fun and ambiance to their living spaces.

17-in-1 Surge Protected Power Strip

The 17-in-1 Surge Protected Power Strip sold 2219 units, achieving a GMV of 2.87万 and a qoq growth of 195.16%. Its multiple ports, including 4 USB and 2 Type-C ports, along with its wall mountable and desktop charging station capabilities, make it a convenient and essential item for home and office use.

LUXE Bidet NEO 320 Plus

The LUXE Bidet NEO 320 Plus had 354 units sold, with a GMV of 2.23万 and a qoq growth of 73.53%. The features like temperature control, rear & feminine wash, and easy slide-in install likely appealed to those looking for an upgrade to their toilet seat experience.

Turkish Moroccan Lamp with Bronze Base

The Turkish Moroccan Lamp with Bronze Base sold 390 units, achieving a GMV of 1.5万 and a qoq growth of 70.72%. Its 3-Way Color Changing Handmade Swan Neck Tiffany Mosaic Glass design, along with the included LED bulb, made it a charming addition to bedrooms, attracting consumers who were looking for unique and decorative lighting options.

Summary

The home improvement industry on TikTok US during the week of 01/12 - 01/18 2025 was characterized by a strong growth in various product categories. Key factors influencing the market performance included product features that offered convenience, aesthetics, and functionality. For example, smart features in lighting products, portability and large capacity in utility wagons, and decorative appeal in stickers and lamps were all significant drivers of sales.

Industry practitioners should focus on highlighting these key features in their marketing strategies. They should also keep an eye on emerging trends on TikTok, as the platform has a significant impact on consumer awareness and purchasing decisions. By understanding the preferences and demands of consumers as revealed by this data, they can better position their products to succeed in the competitive home improvement market.