Introduction

The data presented here focuses on the Food & Beverages category within the TikTok US market during the week of 01/12 - 01/18, 2025. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various products in this sector. Understanding these trends is crucial for both consumers, who can discover new and popular items, and for the market players, who can strategize based on the product performance.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Food & Beverages products that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies widely among the products. For instance, the Horchata Bundle had a sold count of 6340, while the Wax Bottles Liquid Nostalgic Candy had a sold count of 825. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a broad spectrum. The OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum had a GMV of 46.75万, while the Cacahuates enchilados spicy lime had a GMV of 4076.83. The growth rates, measured by GMV QoQ Quarter over Quarter, are also quite remarkable, with some products like the Azu-Mecha MYSTERY - Snack Seasoning showing a growth rate of 259.89%.

Detailed Analysis

Azu-Mecha MYSTERY - Snack Seasoning

This unique snack seasoning had a sold count of 819 and a GMV of 1.04万 with an impressive GMV QoQ growth rate of 259.89%. The product's success could potentially be attributed to its distinct flavor profile, being described as a "Bottle Flavor powder chile powder - so good on pickle s sr michel a do". It might have caught the attention of consumers looking for something new and exciting to add to their snacks.

XL Giant Peanut Butter Cup 5oz - Gooey Chocolate Treat

With a sold count of 1446 and a GMV of 1.23万 and a GMV QoQ growth rate of 254.41%, this peanut butter cup's popularity could be due to the classic combination of peanut butter and chocolate, which is always a hit among consumers. The "Gooey Chocolate Treat" description might have also enticed those with a sweet tooth.

A Kuan Chili Oil Broad Noodles 4pk

Having a sold count of 3091 and a GMV of 1.81万 with a GMV QoQ growth rate of 212.22%, these instant noodles in multiple flavors Spicy Hot Flavor & Hot and Sour Flavor & Sesame Paste Flavor seem to have appealed to a wide range of consumers. The variety of flavors and the convenience of being instant food could be the driving factors behind its success.

Cacahuates enchilados spicy lime with side of chamoy

This product had a sold count of 817 and a GMV of 4076.83 with a GMV QoQ growth rate of 211.83%. The unique combination of spicy lime and chamoy flavors might have attracted consumers looking for a tangy and spicy snack experience.

Horchata Bundle cocada and jamoncillo in horchata

With a sold count of 6340 and a GMV of 5.7万 and a GMV QoQ growth rate of 195.99%, the Horchata Bundle seems to have been a popular choice. The combination of cocada and jamoncillo in horchata might have offered a unique and refreshing taste that appealed to many.

OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum

This chewing gum, with a sold count of 1.56万 and a GMV of 46.75万 and a GMV QoQ growth rate of 195.73%, stands out not only for its relatively high GMV but also for its unique selling point of being a remineralizing chewing gum with Nano-Hydroxyapatite for Teeth and Gum Protection. This health-conscious aspect could have been a major draw for consumers.

Deep Fried Peanuts - Uncle Bud's Deep Fried Peanuts 2 pack

Having a sold count of 3639 and a GMV of 1.82万 with a GMV QoQ growth rate of 173.4%, these deep fried peanuts offer a source of snack protein. Their popularity might be due to the simple yet satisfying nature of deep fried peanuts as a snack option.

Wax Bottles Liquid Nostalgic Candy

With a sold count of 825 and a GMV of 1.28万 and a GMV QoQ growth rate of 167.84%, the Wax Bottles Liquid Nostalgic Candy seems to have tapped into the nostalgia factor. The concept of sweet fruit liquid in wax bottles in different sizes 8 oz & 1 lb & 3 lb Candy Bag might have brought back memories for many consumers, leading to its growth.

Marshmallow Crispy Treats - 5oz Sweet Treats

This product had a sold count of 1.01万 and a GMV of 9.43万 with a GMV QoQ growth rate of 151.71%. The classic combination of marshmallows and crispy elements in a 5oz sweet treat might have been the reason for its appeal to consumers.

Barebells Protein Bars - Box of 12 Protein Bars Snack

With a sold count of 738 and a GMV of 2.18万 and a GMV QoQ growth rate of 148.19%, these protein bars offer a convenient snack option for those looking for a protein boost. The box of 12 format might also make it a more economical choice for regular consumers.

Summary

The Food & Beverages industry on TikTok US during the week of 01/12 - 01/18, 2025, showed a vibrant picture of growth and diversity. Key factors influencing the market performance of these products include unique flavor profiles, health-conscious features, convenience, and the ability to tap into nostalgia. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new products. Offering unique flavors, highlighting any health benefits, ensuring convenience in packaging and consumption, and leveraging nostalgia can all contribute to the success of a product in this competitive market.