Introduction

The data presented here focuses on the Dog & Cat Accessories category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various pet accessories, which is significant for both consumers looking for trendy and useful products for their furry friends and for the market players aiming to understand the trends and capitalize on them.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Dog & Cat Accessories category. In terms of sales count, we see a wide variation. For example, the Freezball has a relatively high sold count of 2141, while some other products like the USB Rechargeable Autoscroll Remote Control Rolling Dog Toy Ball have a sold count of 293. The GMV Gross Merchandise Volume also varies significantly, with some products like the Interactive Dog Toys Dog Ball having a GMV of 7383.93 and others like the 4-Pack having a GMV of 2.03万 converted to approximately 20300 for easier comparison. The growth trends, measured by GMV qoq Quarter on Quarter growth rate of GMV, also differ, with some products showing impressive growth rates such as the Electric Rolling Pet Toy Ball - USB Rechargeable with a 59.44% growth rate, while others have more moderate growth like the Gift for Pets, Interactive Cat Toy Set with a 10.75% growth rate.

Detailed Analysis

Electric Rolling Pet Toy Ball - USB Rechargeable

This product has a sold count of 423 and a GMV of 4649.78 with a remarkable 59.44% GMV qoq growth rate. The self-rotating and USB rechargeable features, along with being made of TPR soft gel and safe chew material, likely contribute to its popularity. It being an ideal summer gift might also attract consumers during the relevant season, leading to increased sales and growth.

Interactive Dog Toys Dog Ball

With a sold count of 370 and a GMV of 7383.93 and a 53.19% GMV qoq growth rate, this durable and motion-activated automated rolling ball toy for dogs and cats is clearly appealing. Its availability in different sizes for small, medium, and large dogs, along with the USB rechargeable feature, makes it a convenient and engaging option for pet owners, thus driving its sales performance.

Larleaf Paw Print Kit

The Larleaf Paw Print Kit has a sold count of 679 and a GMV of 8654.01 with a 42.39% GMV qoq growth rate. The kit's components, including 4-Pcs Ink Pads and 2 Photo Frames, along with being a mess-free paw print stamp pad, offer a unique way for pet owners to create keepsakes of their pets' paw and nose prints. This sentimental aspect likely contributes to its popularity and sales growth.

Summary

The Dog & Cat Accessories industry within the TikTok U.S. market, as seen from the weekly data of 2025/01/12 - 2025/01/18, is experiencing growth with a variety of products showing different levels of success. Key factors influencing market performance include product features such as being rechargeable, having unique and engaging designs, and appealing to the sentimental side of pet owners. For industry practitioners, it would be advisable to focus on enhancing product features that offer convenience and emotional value to pet owners. Additionally, keeping an eye on emerging trends and consumer preferences, as seen from the growth rates of different products, can help in formulating effective marketing and product development strategies.