Introduction

The data presented here focuses on the computer accessories category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various computer accessories, which is significant for both consumers looking for popular and reliable products and the market players aiming to understand the trends and competition.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of computer accessories with varying sales figures, growth trends, and price ranges. Some products have shown remarkable growth in a short period, while others have maintained a steady performance.

Detailed Analysis

NadyType Ultra-Clear Typing Stickers for Long Nails

The NadyType Ultra-Clear Typing Stickers for Long Nails - Nano-Glue Adhesive Keyboard Stickers had a sold count of 416, generating a GMV Gross Merchandise Volume of $8170.76 with a staggering 144.72% growth quarter-on-quarter QoQ. This significant growth could be attributed to its unique selling point of being essential for those with long nails to type comfortably, especially for gaming and regular typing tasks. It caters to a specific niche market segment that was perhaps previously underserved.

SD Card Reader for iPhone

The 3 in 1 SD&TF Card Reader Lightning Camera Adapter Plug had a much higher sold count of 1886, with a GMV of $7525.14 and a 30.3% QoQ growth. The high sales could be due to the increasing need for users to transfer data between their iPhones and other storage devices. Its versatility in handling different types of cards makes it a convenient accessory for many iPhone users.

Excel Cheat Sheet Desk Mat

The Excel Cheat Sheet Desk Mat, with its large size of 31.5"x11.8", had a sold count of 522 and a GMV of $8229.87, showing a 23.58% QoQ growth. This product combines the functionality of a desk mat with the convenience of having Excel keyboard shortcuts readily available. It appeals to office workers and gamers alike who use Excel frequently and want to enhance their productivity.

Summer 2 In 1 SD Card Reader

The Summer 2 In 1 SD Card Reader had a sold count of 1453 and a GMV of $5652.17, with a 15.27% QoQ growth. Its portability and dual slots for memory cards make it a popular choice for those who need to access and transfer data on the go, especially for game and office supply related tasks.

Wireless Keyboard and Mouse Combo

The Wireless Keyboard and Mouse Combo - RGB Backlit, Rechargeable & Light Up Letters had a sold count of 285 and a GMV of $12800 converted from 1.28万. It showed a 10.68% QoQ growth. The attractive features like RGB backlighting and rechargeable nature, along with its full-size and ergonomic design, appeal to users who want both style and functionality in their computer accessories, especially for Mac, Windows, Laptop, and PC users.

HUANUO Dual Monitor Arm

The HUANUO Dual Monitor Arm - Adjustable Gas Spring Mount for 32" Monitors had a sold count of 1942 and a GMV of $75700 converted from 7.57万, with a 2.68% QoQ growth. Its ability to support large monitors up to 19.8 lbs and offer adjustable mounting options makes it a popular choice for gaming and office setups where multiple monitors are often used.

ATTACK SHARK X11 Wireless Gaming Computer Mouse

The ATTACK SHARK X11 Wireless Gaming Computer Mouse had a sold count of 546 and a GMV of $8757.87, with a 1.35% QoQ growth. Its rechargeable RGB lighting and optical sensor features make it an appealing choice for gamers and office users alike, especially as a gaming room supply or a gift for boyfriends interested in gaming.

Summary

The computer accessories industry within the TikTok U.S. market during the week of 2025/01/12 - 2025/01/18 shows a vibrant picture. Key factors influencing the market performance include product innovation, catering to specific user needs such as those with long nails or frequent Excel users, and the convenience and versatility of the accessories. For industry practitioners, it is recommended to focus on continuous product improvement, identifying and targeting niche markets, and leveraging the power of social media platforms like TikTok to showcase their products effectively.