Introduction

The data presented here focuses on the Sport & Outdoor Clothing category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. This data is of significant importance as it provides insights into what products are gaining traction among consumers in the highly competitive sport and outdoor clothing segment. It helps both consumers to stay updated on popular items and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Sport & Outdoor Clothing category that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across products. For example, the Three-piece Set Women's Solid Thermal Lined Tracksuit Set had a sold count of 4526, while the DEEFY Impact Longline Strappy Top Sports Yoga Impact Tanks had a sold count of 181. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows a wide range. The GMV for the Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Plus Size Leggings was $41,300 with a growth rate GMV qoq of 291.06%, while the GMV for the DEEFY Impact Longline Strappy Top Sports Yoga Impact Tanks was $6492.94 with a growth rate of 113.1%. The price ranges can be inferred to be diverse as well, considering the differences in GMV and sold count.

Detailed Analysis

Three-piece Set Women's Solid Thermal Lined Tracksuit Set

This product had an impressive sold count of 4526 and a GMV of $150,900 with a growth rate of 184.25%. Its popularity could be attributed to several factors. Firstly, it being a three-piece set offers versatility, suitable for various gym workouts and running activities. Secondly, it is described as sporty, casual, comfy, and breathable, which are highly desirable qualities for sport and outdoor clothing. Additionally, being marketed as a Valentine's Day gift for girls might have also contributed to its increased sales during this period.

Vertvie Women Wireless Seamless Bras

The Vertvie Women Wireless Seamless Bras had a sold count of 2523 and a GMV of $36,200 with a growth rate of 648.5%. The wireless and seamless features, along with being a push-up bra with full coverage, likely appeal to women looking for comfort and a flattering fit during their workouts or daily activities. The multiple descriptors such as "Deep V No Underwire Push Up Bras Wirefree Full Coverage Bralettes Plunge T Shirt Bra" highlight its various features that could be attracting customers.

Halara SoCinched High Waisted Butt Lifting Tummy Control Leggings

With a sold count of 919 and a GMV of $41,300 and a growth rate of 291.06%, these leggings have several appealing aspects. The high waisted design, along with butt lifting and tummy control features, are popular among women seeking to enhance their body shape while engaging in sports or fitness activities. The side pocket is also a convenient addition for those who want to carry small essentials like a phone or keys during their workouts.

Summary

Overall, the Sport & Outdoor Clothing industry on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing market. Key factors influencing the market performance include product features such as comfort, functionality like pockets, and aesthetic appeal such as trendy designs. Marketing strategies that target specific occasions like Valentine's Day also seem to have an impact. For industry practitioners, it would be advisable to focus on enhancing product features that are in demand, leveraging social media marketing on platforms like TikTok to showcase these features, and targeting specific consumer segments based on occasions and activities. This will help in capitalizing on the growing trends and maintaining a competitive edge in the market.