Introduction

The data presented here focuses on the sports footwear market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various sports footwear products within this specific time frame. Understanding this data is crucial for both consumers who are interested in the latest trends and for market players looking to make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sports footwear products with varying sales figures, growth trends, and price ranges. For instance, the [ActiveBreeze] Nortiv 8 Women's Comfortable Mesh Running Shoes had a sold count of 605, with a GMV Gross Merchandise Volume of $30,600 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 115.1%. On the other hand, the <9.9 Good Quality>Summer Mesh Sneakers had a sold count of 241, a GMV of $2,385.9, and a relatively lower GMV QoQ growth rate of 5.24%.

Detailed Analysis

[ActiveBreeze] Nortiv 8 Women's Comfortable Mesh Running Shoes

This product showed an outstanding performance with a high sold count and an impressive GMV QoQ growth rate. The comfort and functionality of mesh running shoes likely contributed to its popularity. Consumers are always on the lookout for footwear that can provide a comfortable running experience, and these shoes seem to have met that demand effectively.

【Size Runs Small, Size up1-1.5 size】Women's Fashionable Patched Design Zipper Boots

Despite the note about sizing, these boots managed to sell 514 pairs with a GMV of $14,000 and a GMV QoQ growth rate of 47.04%. The fashionable design, along with their suitability for winter and as a Valentine's Day gift option, might have attracted customers. However, the sizing issue could potentially limit further growth if not addressed properly.

Women's Slip-on Memory Foam Lightweight Sneakers

With 549 pairs sold and a GMV of $10,600, these sneakers had a GMV QoQ growth rate of 39.24%. The memory foam and lightweight features are likely key selling points. They are suitable for various activities like walking, jogging, and going to the gym, which broadens their appeal among consumers with different needs.

WateLves Barefoot Walking Shoes

These shoes had a sold count of 408 and a GMV of $10,100 with a GMV QoQ growth rate of 18.12%. Their minimalist and comfortable design, along with their versatility for beach and outdoor running, might have drawn customers. However, compared to some of the other products, their growth rate was relatively moderate.

<9.9 Good Quality>Summer Mesh Sneakers

Although they had a lower sold count of 241 and a GMV of $2,385.9 with a GMV QoQ growth rate of 5.24%, the affordability factor as indicated by the <9.9 Good Quality> tag could be appealing to budget-conscious consumers. Their breathable design also makes them suitable for summer wear, but they may need to enhance their marketing or features to boost sales further.

Men's Fashionable Letter Design Lace Up Low Top Sneakers

These sneakers sold 249 pairs with a GMV of $6,150.18 and a GMV QoQ growth rate of 1.18%. The fashionable design and their suitability as casual and sports running shoes for daily wear might have attracted some customers. However, the relatively low growth rate suggests that they may need to differentiate themselves further in the market to gain more traction.

Summary

The sports footwear industry on TikTok U.S. during this week showed a mix of strong performers and those with room for improvement. Key factors influencing market performance include product features such as comfort, design, and functionality, as well as pricing and marketing. For industry practitioners, it would be advisable to focus on enhancing the unique selling points of their products, addressing any sizing or quality issues promptly, and leveraging effective marketing strategies to reach a wider audience. This will help them to capitalize on the growing trends and maintain or improve their market position in the highly competitive sports footwear market on TikTok U.S.