Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18, focusing on the Fitness Equipment category. This data is of great significance as it provides insights into what consumers are interested in purchasing within the fitness equipment realm on TikTok, which in turn can impact market strategies and product developments.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of fitness equipment with varying sales figures, growth trends, and price ranges. From abdominal wheels to steppers, treadmills, and vibration plates, there is a wide variety of products making an impact in the market.

Detailed Analysis

TekDeals Elbow Support Automatic Rebound Abdominal Wheel

The TekDeals Elbow Support Automatic Rebound Abdominal Wheel had a sold count of 2614 and a GMV Gross Merchandise Volume of 41,500 with a remarkable GMV QoQ Quarter-on-Quarter growth rate of 231.04%. This could be due to its appeal as an abdominal exercise machine, targeting those looking to strengthen their core. The convenience and functionality it offers might be attracting consumers who are keen on at-home workouts.

MERACH Steppers for Exercise

The MERACH Steppers for Exercise, with a 330LBS loading capacity, had a sold count of 588 and a GMV of 22,200, showing a GMV QoQ growth rate of 132.77%. Steppers are popular for their ability to provide a low-impact yet effective workout, making them suitable for a wide range of fitness levels. The loading capacity might also be a selling point for those who want a sturdier option.

YAGUD Walking Pad with Wheels

The YAGUD Walking Pad with Wheels had a sold count of 2035 and a GMV of 183,100 with a GMV QoQ growth rate of 111.52%. Its features like remote control, LED display, and portability for small spaces make it an attractive option for home and office exercise. The convenience of being able to use it in different settings likely contributes to its popularity.

Flybird Squat Fitness Machine

The Flybird Squat Fitness Machine, which is also touted as a perfect Christmas gift for family, had a sold count of 2614 and a GMV of 173,800 with a GMV QoQ growth rate of 101.31%. Its foldable design and multiple resistance levels for various muscle group training at home make it a desirable choice for those looking to work on their glutes, thighs, abs, and leg strength.

EKKO Lifting Strap

The EKKO Lifting Strap, a strength training accessory, had a sold count of 2483 and a GMV of 35,400 with a GMV QoQ growth rate of 93.99%. Its versatile design for various strength training activities makes it appealing to fitness enthusiasts who engage in different types of lifting exercises.

MERACH Stair Stepper with Handlebar

The MERACH Stair Stepper with Handlebar had a sold count of 3878 and a GMV of 383,400 with a GMV QoQ growth rate of 81.65%. The addition of a handlebar, LED display, and a 300LBS capacity makes it a comprehensive home fitness equipment option for both men and women, likely contributing to its high sales.

FEIERDUN Vibration Plate Collection

The FEIERDUN Vibration Plate Collection had different variants with varying sales. The FEIERDUN Vibration Plate Collection-Plus & Pro Max had a sold count of 718 and a GMV of 51,000 with a GMV QoQ growth rate of 78.81%. The adjustable speed platform and the inclusion of 2 resistance bands for a full-body workout and relaxation make it an interesting option for those seeking a different type of fitness experience.

PHAGATT Vibration Plate Exercise Machine

The PHAGATT Vibration Plate Exercise Machine had a sold count of 617 and a GMV of 46,700 with a GMV QoQ growth rate of 65.98%. Its 120 level vibration adjustment and 2 fitness resistance bands for body relaxation offer unique features that might be attracting consumers looking for a more customized workout experience.

ZenActive Vibration Plate Whole Body Exercise

The ZenActive Vibration Plate Whole Body Exercise had a sold count of 1462 and a GMV of 128,000 with a GMV QoQ growth rate of 65.5%. Its features like a smart screen, low noise, and a max weight capacity of 300LB for home exercise make it a popular choice for those who want a convenient and effective vibration plate for their workouts.

FEIERDUN Vibration Plate Exercise Machine Lymphatic Drainage

The FEIERDUN Vibration Plate Exercise Machine for lymphatic drainage had a sold count of 322 and a GMV of 19,200 with a GMV QoQ growth rate of 55.25%. Its focus on wellness and fitness with the added benefit of lymphatic drainage might be appealing to a specific segment of consumers interested in holistic health.

Summary

The fitness equipment market on TikTok U.S. for the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing trend. Key factors influencing market performance include product features such as portability, adjustable resistance levels, and additional accessories like resistance bands. The demand for at-home workout equipment remains high, driven by convenience and the ability to target specific muscle groups. For industry practitioners, it would be advisable to continue focusing on product innovation, highlighting unique features in marketing campaigns, and ensuring a good balance between price and quality to meet the diverse needs of consumers.