Introduction

The data we are analyzing today comes from the week of 2025/01/12 - 2025/01/18 on TikTok US, focusing on the Food Supplements category. This data provides valuable insights into the performance of various food supplement products, which is significant for both consumers looking for the latest trends and the market players aiming to understand the competitive landscape.

Analysis and Conclusions

Data Overview

The chart data presents a diverse range of food supplement products with varying sales figures, growth trends, and price ranges. We can observe significant growth in many of the listed products during this specific week.

Detailed Analysis

3 Pack Bella All Natural Probiotics Iced Coffee - 500g: This product had a sold count of 2113, with a GMV Gross Merchandise Volume of $179,600 and an astonishing GMV QoQ Quarter on Quarter growth rate of 813.02%. The unique combination of being a probiotic and having an iced coffee flavor might be attracting consumers, perhaps offering a new and convenient way to consume probiotics.

MaryRuth's Liquid Multivitamin + Hair Growth With Clinically Tested Lustriva - Thicker Hair - Reduce Wrinkles & Fine Lines - Haircare - 30 Fl Oz: With a sold count of 12,400 and a GMV of $1,723,100, showing a 546.94% GMV QoQ growth. The product's focus on multiple benefits like hair growth, wrinkle reduction, and being a liquid multivitamin could be the driving factors behind its success. It caters to those looking for a comprehensive supplement for both beauty and health.

MaryRuth's Liquid Multivitamin + Hair Growth With Clinically Tested Lustriva - Thicker Hair - Reduce Wrinkles & Fine Lines - Haircare - 15.22 Fl Oz: Sold 46,500 units, achieving a GMV of $3,665,600 and a 357.69% GMV QoQ growth. The popularity of this product might be due to its similar benefits as the 30 Fl Oz version but perhaps in a more convenient or affordable size for some consumers.

MaryRuth's Women's Multivitamin + Hair Growth Liposomal - Thicker Hair - Reduce Wrinkles & Fine Lines - With Ashwagandha & Maca Root - 15.22 Fl Oz: Although it had a relatively lower sold count of 2579, it still managed to reach a GMV of $337,400 with a 285.76% GMV QoQ growth. The inclusion of ingredients like Ashwagandha and Maca Root, known for their various health benefits, could be appealing to women looking for a targeted multivitamin.

Height Growth, Calcium, Vitamin D3 and Zinc Blend Pills, Bone Growth Supplement for Kids and Teens, Bone Strength, Density Support, GMO-Free: Sold 941 units with a GMV of $13,200 and a 249.18% GMV QoQ growth. This product targets a specific demographic of kids and teens, addressing the need for bone growth and strength, which is likely why it has seen growth in this period.

Pinky Collagen Peptides with Hyaluronic Acid and Vitamin C | Supports Skin, Hair, Joint, and Gut Health | Natural Health and Beauty Dietary Supplement: With 1391 units sold, a GMV of $28,900 and a 226.46% GMV QoQ growth. The combination of collagen peptides with other beneficial ingredients for overall health and beauty makes it an attractive option for consumers interested in maintaining their appearance and well-being.

California Gold Nutrition Omega-3, Premium Fish Oil, 180 mg EPA / 120 mg DHA Concentrated Triglyceride Form, 100 Fish Gelatin Softgels 2 Pack: Sold 819 units, achieving a GMV of $11,500 and an 185.37% GMV QoQ growth. The high-quality fish oil with specific EPA and DHA concentrations could be appealing to those conscious about their heart and overall health.

Blood Sugar Complex 20 Vitamins & Minerals Support Overall Health: Sold 751 units with a GMV of $15,000 and a 173.09% GMV QoQ growth. As health concerns related to blood sugar are on the rise, this product's focus on providing vitamins and minerals to support overall health with a specific emphasis on blood sugar could be driving its sales.

MaryRuth's Liquid Morning Multivitamin - B Complex Vitamins - Vitamins A, C, D, E - Zinc - Beauty - Vegan - Sugar Free - 32 Fl Oz: Sold 743 units, reaching a GMV of $55,500 and a 165.94% GMV QoQ growth. The vegan and sugar-free nature of this multivitamin, along with its comprehensive vitamin profile, could be attracting health-conscious consumers.

Vital Source Feminine Balance Gummies – Hawaiian Pineapple New and Improved Packaging: With a sold count of 11,900 and a GMV of $364,300 and a 164.1% GMV QoQ growth. The new and improved packaging along with the appealing Hawaiian Pineapple flavor could be making it popular among consumers, especially those looking for a convenient and enjoyable way to maintain their feminine health.

Summary

The food supplements industry on TikTok US during the week of 2025/01/12 - 2025/01/18 showed significant growth and activity. Key factors influencing the market performance include product innovation with multiple health and beauty benefits, targeting specific demographics, and offering convenient forms and flavors. For industry practitioners, it would be advisable to continue focusing on these aspects. Product development should aim to combine beneficial ingredients for various health concerns, target specific consumer groups, and present products in appealing and convenient formats. Additionally, keeping up with packaging improvements and leveraging the power of TikTok for marketing can further boost sales and brand awareness.