Introduction

The data presented here regarding the swimwear, surfwear & wetsuits category on TikTok U.S. is sourced from Gloda for the week of 2025/01/12 - 2025/01/18. This data offers valuable insights into the market trends, consumer preferences, and the performance of various swimwear products, which is of great significance to both consumers looking for trendy swimwear options and the market players aiming to understand and capitalize on the emerging trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of swimwear products with varying sales figures, growth trends, and price ranges. The GMV Gross Merchandise Volume and sold count figures provide a clear picture of the popularity and market penetration of each product. For instance, some products have witnessed significant growth in GMV, such as the Blooming Jelly Womens Bathing Suit Cover Ups Bikini Swimsuit Coverup Drawstring Beach Dress Shirt with a GMV growth rate qoq of 185.7% and a sold count of 691.

Detailed Analysis

Blooming Jelly Womens Bathing Suit Cover Ups

This product has shown remarkable growth with a GMV qoq of 185.7%. Its drawstring beach dress shirt design might be appealing to consumers who are looking for a stylish yet comfortable cover-up option for their swimwear. The relatively high sold count of 691 indicates that it has caught the attention of a significant number of TikTok users in the U.S. during the specified week.

CUPSHE Women Casual Plunging Slim & Sculpt Swimsuit

With a sold count of 668 and a GMV qoq of 73.96%, this swimsuit has also performed well. The features like lace-up back, tummy control, and adjustable straps could be the factors contributing to its popularity. Consumers might be attracted to its functionality and the flattering fit it offers.

Aprilake Women's Summer V Neck Sleeveless Swimsuit Bodysuit Tops Beach Skirt 2 Piece Swimsuit Outfits

Although it has a lower sold count of 361 compared to some others, its GMV qoq of 73.34% shows that it has still experienced good growth. The two-piece set design with a V-neck sleeveless bodysuit and beach skirt might be targeting consumers who prefer a coordinated and stylish swimwear look for their summer outings.

Summary

Overall, the swimwear market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 appears to be vibrant and dynamic. Key factors influencing the market performance include product design, functionality such as tummy control and adjustable straps, and the ability to offer a stylish and trendy look. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their swimwear products. Additionally, leveraging the power of TikTok as a marketing channel can help in reaching a wider audience and capitalizing on the emerging trends in the swimwear market.