Introduction

The data presented here focuses on the Women's Suits & Overalls category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various products within this category, which is of great significance to both consumers looking for trendy outfits and the market players aiming to understand the latest trends and consumer demands.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Women's Suits & Overalls category. The sold count, which indicates the number of units sold, varies across different products. For instance, the "Plain Ruched Wrap Split Hem Jumpsuit for Women" had a sold count of 1565, while the "Women's Tiered Layer Tassel Trim Backless Halter Romper" had a sold count of 485. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows significant differences. The "Two-piece Set Women's Solid Deep V Neck Crop Top & Ruched Flared Leg Pants" had a GMV of 2.87万, whereas the "Women's Tiered Layer Tassel Trim Backless Halter Romper" had a GMV of 8174.18. In terms of growth trends, most of the products showed impressive growth rates, with the "Plain Ruched Wrap Split Hem Jumpsuit for Women" having a GMV qoq Quarter-on-Quarter growth rate of GMV of 156.38% and the "Two-piece Set Women's Solid Long Sleeve Crop Top & High Waist Shorts Set" having a GMV qoq of 117.32%.

Detailed Analysis

Plain Ruched Wrap Split Hem Jumpsuit for Women

This jumpsuit had a relatively high sold count of 1565 and a significant GMV of 2.6万 with a remarkable GMV qoq of 156.38%. Its popularity could be attributed to its elegant design, suitable for various occasions such as dating and daily wear. The wide leg style might be appealing to consumers looking for a fashionable and comfortable option. Additionally, being marketed as an all-season piece could have broadened its customer base.

Two-piece Set Women's Halloween Back To School All Over Print Print Pants Clothing Sets

With a sold count of 1124 and a GMV of 2.22万 and a GMV qoq of 151.79%, this two-piece set seems to have caught the attention of consumers. The all-over print design and the combination of a crop tee and split hem shorts give it a casual and trendy look. It could be popular among younger consumers, especially those going back to school or looking for something fun to wear during Halloween.

Women's Tiered Layer Tassel Trim Backless Halter Romper

Although it had a lower sold count of 485 and a GMV of 8174.18 with a GMV qoq of 123.59%, this romper still showed growth. Its backless halter design and tiered layer with tassel trim make it a fashionable choice for summer events like beach parties or vacations. It might be targeted towards consumers who want to stand out with a unique and stylish piece.

Summary

Overall, the Women's Suits & Overalls category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 exhibited a vibrant and growing market. Key factors influencing the market performance include trendy designs, suitability for different occasions, and marketing strategies that target specific consumer segments. For industry practitioners, it would be advisable to continue focusing on creating stylish and comfortable designs, leveraging the power of social media like TikTok to showcase products, and targeting different seasons and events with appropriate marketing campaigns.