Introduction

The data presented here focuses on the makeup category within the TikTok US market during the week of 01/12 - 01/18, 2025. The source of this data is not clearly specified other than being related to the TikTok US market analytics. Understanding this data is crucial as it provides insights into the consumer preferences and market trends within the highly competitive makeup industry on TikTok in the US.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of fast-growing makeup products. The sold count varies significantly among the products, with some like the 'It's Riri Szn 3-Piece Lip Gloss and Lipstick Set' having a sold count of 2169, while others like the 'OVERSIZED SPONGE' have a relatively lower count of 734. The GMV Gross Merchandise Volume also shows a wide range, from $7340 for the 'OVERSIZED SPONGE' to $75,900 for the 'It's Riri Szn 3-Piece Lip Gloss and Lipstick Set'. The growth rates in terms of GMV QoQ Quarter over Quarter are quite remarkable, with some products experiencing over 500% growth, such as the 'Ultimate Blurring Setting Powder - Full Size 1.2 oz' with a 520.85% growth rate.

Detailed Analysis

Ultimate Blurring Setting Powder - Full Size 1.2 oz

This product had a sold count of 1666 and a GMV of $39,900 with an astonishing 520.85% GMV QoQ growth. Its features like 24-HR Matte Finish, Sweat-Proof, Shine-Control, and Longwear likely contributed to its popularity. Consumers are probably drawn to its ability to provide a flawless makeup look that lasts throughout the day, especially considering the active lifestyles and various environmental conditions in the US.

It's Riri Szn 3-Piece Lip Gloss and Lipstick Set

With a sold count of 2169 and a GMV of $75,900, and a 306.18% GMV QoQ growth, this set seems to have caught the attention of makeup enthusiasts. The association with a popular figure or brand implied by 'Riri' might be a factor, along with the variety it offers in lip products. Lip products are always in high demand as they can instantly transform one's look, and a set provides more options for different occasions.

Rechargeable Makeup Mirror

Although it had a sold count of 1000 and a GMV of $7511.22 with a 203.66% GMV QoQ growth, it still shows significant potential. The convenience of having an adjustable lighted mirror with a metal stand and suction cups, making it portable and suitable for travel, is likely what吸引了 consumers. In a market where consumers are always on the go, such a practical makeup tool can be a great addition to their beauty routine.

Summary

The makeup industry on TikTok US, as evidenced by the fast-growing products in the week of 01/12 - 01/18, 2025, is highly dynamic. Key factors influencing market performance include product features that address specific consumer needs such as long-lasting makeup, variety in product offerings, and convenience. For industry practitioners, it would be advisable to focus on enhancing product features that offer unique selling points, leveraging popular trends or associations like with a well-known figure, and providing practical and convenient packaging or design. This way, they can better capture the attention and loyalty of the US consumers on the TikTok platform.