Introduction

The data presented here is sourced from Gloda, focusing on the TikTok U.S. market for women's underwear during the week of 01/12 - 01/18, 2025. This data is of great significance as it provides insights into consumer preferences and market trends within this specific category on the popular social media platform, helping both consumers make informed choices and industry practitioners strategize better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of women's underwear products with varying sales figures, growth trends, and price ranges. From bras to bodysuits and even socks, different types of undergarments have experienced significant growth during this week.

Detailed Analysis

OEAK Womens Seamless Bra: This product had a sold count of 2663 with a GMV of 5.07万 and a remarkable GMV QoQ growth of 358.85%. Its seamless and comfortable design, along with the push-up feature, might be attracting customers. It offers a buttery soft feel and full coverage, making it suitable for both sport and everyday wear.

FeelinGirl Sexy Lace Bodysuit: With 761 units sold and a GMV of 2.27万, showing a 193.25% GMV QoQ growth. Its lace design and the fact that it can be a Valentine's Day gift option could be contributing to its popularity. It provides a sexy and stylish look for women.

CAKES circles - The 1st viral non-adhesive nip cover: This product stands out with a sold count of 9144 and a GMV of 25.11万, having a 108% GMV QoQ growth. Its unique concept of being a non-adhesive nip cover and its viral nature on TikTok have likely driven its high sales.

Overall, factors such as comfort, style, and unique features seem to play a crucial role in the sales performance of these products. Pricing also might be a factor, though specific price details are not provided in the data. Consumer demand for trendy and comfortable underwear options is clearly evident.

Summary

The women's underwear industry on TikTok U.S. during this week of 2025 shows a vibrant picture. Key factors influencing market performance include product features like comfort, style, and uniqueness. To industry practitioners, it is recommended to focus on these aspects while also leveraging the power of TikTok for marketing. Creating engaging content that showcases the product's benefits can further boost sales and brand awareness in this competitive market.