Introduction

The data presented here focuses on the Haircare & Styling category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data is not specified further than being related to the TikTok U.S. market analytics. This data is of great significance as it provides insights into consumer preferences and market trends within the haircare and styling segment, which can be extremely valuable for both consumers looking for popular products and industry players aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Haircare & Styling category. We see a variety of sales figures, growth trends, and price ranges. For instance, the sold count of products varies widely, from as low as 249 for the 13x6 Lace Front Wigs Human Hair to as high as 3808 for the 【Buy 1 Get 1 Free】REMIMPI Anti-Hair Fall Hair Loss Treatment Shampoo. The GMV Gross Merchandise Volume also shows significant differences, with some products like Living Proof Reveal Clean Hair Dry Shampoo Gift Set having a GMV of 9.83万, while others like GKV-Hair dye Shampoo have a GMV of 9089.22. The growth rates, measured by GMV QoQ Quarter on Quarter, assuming a relevant comparison period, are also quite diverse, ranging from 112.96% for the Galis Trio Bundle to a whopping 600.94% for the Living Proof Reveal Clean Hair Dry Shampoo Gift Set.

Detailed Analysis

Living Proof Reveal Clean Hair Dry Shampoo Gift Set

This product had a sold count of 2979 and a remarkable GMV growth rate of 600.94%. The high growth could potentially be attributed to several factors. Firstly, it being a gift set might make it an attractive option for consumers looking to purchase a present, especially during this time of the year. Secondly, the brand Living Proof is well-known for its quality haircare products, which could have instilled trust in consumers. The dry shampoo aspect also caters to the convenience factor, as it allows for quick hair freshening without the need for a full wash, appealing to those with busy lifestyles.

GKV-Hair dye Shampoo

With a sold count of 2278 and a GMV growth rate of 417.73%, this 3-In-1 Color hair dye shampoo seems to have found a niche. The combination of being a hair dye, shampoo, and having plant extracts with a fruity aroma could be its selling points. Consumers might be attracted to the idea of coloring their hair while also taking care of it during the washing process. The long-lasting effect of the color also adds to its appeal, ensuring that the users get value for their money.

Dolahair Wax Stick for Flyaways Control & Hair Styling

This product had a sold count of 636 and a growth rate of 313.07%. The wax stick is designed for flyaways control and creating a slick back hairstyle, which is a popular look. It being a heatless tool makes it suitable for kids and women alike, especially those who want to style their hair without using heat, which can be damaging. The convenience and specific styling function it offers could be the reasons behind its growth.

Summary

Overall, the Haircare & Styling industry on TikTok U.S. during this week of 2025 shows a vibrant and growing market. Key factors influencing the market performance include brand reputation, product functionality such as convenience, multi-purpose use, and the ability to meet specific styling needs. For industry practitioners, it would be advisable to focus on these aspects. Brands should continue to build on their reputation, develop products that offer multiple benefits or solve specific haircare and styling problems, and market their products effectively on platforms like TikTok to reach a wider audience. This way, they can tap into the growing demand and ride the wave of the market's upward trend.