Introduction

The data presented here is sourced from TikTok's analytics for the Hand, Foot & Nail Care category in the US market during the week of 2025/01/12 - 2025/01/18. This data is of significant importance as it provides insights into the consumer preferences and market trends within this specific segment. It helps both consumers to stay updated on the popular products and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Hand, Foot & Nail Care category on TikTok US during the specified week shows a diverse range of products in terms of sales, growth trends, and price ranges. There are various products that have witnessed significant growth, indicating a vibrant and evolving market within this niche.

Detailed Analysis

2025Ginger Nail Treatment

The 2025Ginger Nail Treatment product has shown remarkable growth with a sold count of 1126 and a GMV Gross Merchandise Volume of 1.4万, experiencing a GMV QoQ Quarter on Quarter growth rate of 155.98%. This could be attributed to its unique features in nail support and care, which might be appealing to a wide range of consumers looking for effective nail care solutions.

LINKEVAP Electric Feet Callus Remover

The LINKEVAP Electric Feet Callus Remover has also been a top performer with a sold count of 7531 and a GMV of 11.22万, having a GMV QoQ growth rate of 114.59%. Its functionality as a portable electronic foot file and pedicure tool for dealing with dead, hard, and cracked dry skin seems to be driving its high sales. Consumers are likely attracted to its convenience and effectiveness in foot care.

Twinkled T Nail Honey - Organic Nail Growth Oil

The Twinkled T Nail Honey - Organic Nail Growth Oil has a sold count of 4564 and a GMV of 7.28万, with a GMV QoQ growth rate of 104.15%. The emphasis on organic ingredients and its claim to promote nail strength and moisture might be the key factors contributing to its popularity among consumers who are conscious about the quality of products they use on their nails.

Summary

Overall, the Hand, Foot & Nail Care industry on TikTok US during the week of 2025/01/12 - 2025/01/18 appears to be thriving. Key factors influencing the market performance include product features such as effectiveness in nail and foot care, the use of organic and quality ingredients, and convenience in usage. For industry practitioners, it would be advisable to focus on these aspects while developing and marketing their products. They should also keep a close eye on the emerging trends and consumer preferences to stay ahead in this competitive market.