Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/12 - 2025/01/18, focusing on the Personal Care Appliances category in the US market. This data is of great significance as it provides insights into consumer preferences and market trends, helping both consumers make informed choices and businesses strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of personal care appliances with varying sales figures, growth trends, and price ranges. From facial massagers to hair trimmers and foot files, each product has its own unique performance in the market during this week.

Detailed Analysis

1. Summer Multifunctional Comfort Facial Massager

This facial massager witnessed significant growth with a sold count of 3268 and a GMV increase of 335.12%. Its versatility, being marketed as a neck and face massager suitable for various occasions like Christmas and New Year gifts, might have contributed to its popularity. Consumers are likely attracted to its multifunctional features and the convenience it offers for at-home beauty care.

2. Shiatsu Back Shoulder and Neck Massager

With 1781 units sold and a GMV growth of 226.81%, this massager targeted specific body parts such as the back, shoulder, and neck. The addition of heat function and its suitability for use in winter, especially as a must-have for those seeking relief from muscle tension, could be reasons for its good sales performance.

3. Electric Hair Trimmer for Women

The Electric Hair Trimmer for Women had a sold count of 6326 and a GMV increase of 148.35%. Being a rechargeable 2 in 1 body & facial diffuser hair removal tool and marketed as a Valentine's Day gift, it appealed to a wide range of women consumers. Its dual functionality for different body parts and the occasion-based marketing likely boosted its sales.

4. Electric Foot File

The Electric Foot File sold 734 units with a GMV growth of 133.82%. As an adjustable rotatable electronic foot dead skin remover, it caters to the need for pedicure care at home or in nail salons. Its utility for both men and women and its positioning as a Christmas gift might have influenced its sales.

5. Powerful Ionic Hair Dryer Kit

The Powerful Ionic Hair Dryer Kit had 1452 units sold and a GMV increase of 118.92%. Offering professional hair styling options, frizz reduction, and coming as a gift set including various accessories, it attracted consumers looking for a comprehensive hair styling solution, especially during the winter and Christmas season.

6. 7 Color Facial Massager Tool

This facial massager sold 1107 units with a GMV growth of 98.94%. Its features like facial massage, skin care, and double chin neck massage, along with being a portable beauty device and a trending product, made it appealing to consumers interested in facial care and beauty enhancement.

7. Rechargeable Water flosser

The Rechargeable Water flosser sold 911 units with a GMV growth of 84.96%. Its 4 in 1 functionality, portability, and being marketed as a Christmas and New Year gift for home and travel use, made it a viable option for those concerned about oral hygiene on the go.

8. h2ofloss Water Dental Flosser

The h2ofloss Water Dental Flosser sold 455 units with a GMV growth of 84.37%. With its 300ML watertank, whitening tablet, and multiple modes, it offered a specific set of features for oral care. Its cordless and waterproof design also added to its appeal, especially for those who prefer convenience in their oral hygiene routine.

9. Automatic Rotating Curling Iron

The Automatic Rotating Curling Iron sold 459 units with a GMV growth of 78.86%. Its adjustable temps, auto-off feature, and anti-scald design, along with being able to create suitable waves and beach curls, made it popular among consumers looking for a reliable curling iron for their hair styling needs.

10. Akunbem Bikini Trimmer for Women

The Akunbem Bikini Trimmer for Women had a sold count of 3.34万 33400 and a GMV of 66.42万. With a growth rate of 76.07%, this rechargeable 2-in-1 body and facial epilator with dual heads for painless trimming of various body hairs and being IPX7 waterproof, was marketed as a Christmas and New Year gift. Its functionality and waterproof feature likely made it a popular choice among women for their grooming needs.

Summary

Overall, the personal care appliances market on TikTok US during this week of 2025/01/12 - 2025/01/18 showed a vibrant picture. Key factors influencing market performance include product functionality, versatility, occasion-based marketing, and the convenience offered. For industry practitioners, it is recommended to focus on enhancing product features, leveraging marketing opportunities around holidays and special occasions, and highlighting the convenience and versatility of their products to attract more consumers.