Introduction

The data presented here focuses on the Home Organizers category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for useful home organization solutions and for market players aiming to capitalize on the growing demand.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home organizer products with varying sales figures, growth trends, and price ranges. From plush toys doubling as organizers to practical storage racks and bags, the variety is quite extensive. The growth rates, indicated by metrics like GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, also vary significantly, with some products experiencing explosive growth while others have more modest increases.

Detailed Analysis

Chicken Block Pillow Plush

The chicken block pillow plush, which also serves as a toy and a decorative item, had a sold count of 5084 and a GMV of 2542 with an astonishing GMV QoQ growth rate of 659.94%. This could be attributed to its multi-purpose nature, making it not only a cute addition to a room but also a functional organizer. It likely appeals to a wide range of consumers, from those looking for unique party decorations to those seeking a fun and practical gift option, especially for occasions like Mother's Day.

Baseball Cap Organizer

The Baseball Cap Organizer, with its capacity to hold up to 10 hats and its suitability for various locations like doors, bedrooms, and closets, had a sold count of 3810 and a GMV of 24300 converted from 2.43万. Its GMV QoQ growth rate of 122.36% indicates a strong demand. This product likely meets the need of hat enthusiasts who want to keep their collection organized and easily accessible, while also adding a minimalist and stylish touch to their living spaces.

Portable Multi-grids Storage Bag

The Portable Multi-grids Storage Bag, designed for home, office, and travel use, had a sold count of 998 and a GMV of 19200 converted from 1.92万 with a GMV QoQ growth rate of 95.03%. Its waterproof feature and versatility in storing cables and other small items make it a convenient choice for travelers and those who need to keep their belongings organized on the go.

Kitchen Accessories Kitchen Fruit & Vegetable Storage Rack

The Kitchen Accessories Kitchen Fruit & Vegetable Storage Rack, a 2-layer metal storage basket with a hook, had a sold count of 1685 and a GMV of 31700 converted from 3.17万 with a GMV QoQ growth rate of 86.13%. This product caters to the need for organized kitchen storage, allowing users to neatly arrange their fruits and vegetables. Its multifunctional nature, suitable for both kitchen and bathroom use, may have contributed to its popularity.

Mini Jewelry Box

The Mini Jewelry Box, designed for portable travel and with multiple grids for different jewelry items like rings, earrings, necklaces, and bracelets, had a sold count of 476 and a GMV of 1527.96 with a GMV QoQ growth rate of 75.52%. It appeals to travelers who want to keep their jewelry safe and organized during their trips.

[New Year] Vtopmart 24/32 Pack Airtight Food Storage Containers

The [New Year] Vtopmart 24/32 Pack Airtight Food Storage Containers, which are BPA free and designed for kitchen pantry organization of cereal and dry food with labels, had a sold count of 797 and a GMV of 27900 converted from 2.79万 with a GMV QoQ growth rate of 64.66%. These containers meet the need for organized food storage in the kitchen, especially for those who are conscious about keeping their dry foods fresh and labeled for easy access.

Sud Scrub Shower Hook

The Sud Scrub Shower Hook, which is antimicrobial and self-adhesive for shower walls, made of stainless steel and silicone and is removable, had a sold count of 638 and a GMV of 4459.62 with a GMV QoQ growth rate of 64.35%. Its practical features, such as being antimicrobial and easy to install and remove, likely appeal to those who want to keep their shower area organized and hygienic.

Curved Shape Hanger

The Curved Shape Hanger, available in different quantities and with clothespins for organizing pants like yoga pants, had a sold count of 2212 and a GMV of 27000 converted from 2.7万 with a GMV QoQ growth rate of 58%. Its space-saving design and ability to hold multiple items make it a popular choice for closet organization.

Over The Door Organizer Storage

The Over The Door Organizer Storage, with a 44lbs weight capacity and multiple pockets for nursery, bathroom, bedroom, or pantry use, had a sold count of 593 and a GMV of 11800 converted from 1.18万 with a GMV QoQ growth rate of 56.87%. It provides a convenient solution for those who want to utilize the space behind doors for storage and organization.

Clear Medicine Storage Box

The Clear Medicine Storage Box, available in different capacities and with a handle for portability, had a sold count of 657 and a GMV of 13000 converted from 1.3万 with a GMV QoQ growth rate of 52.05%. It meets the need for organized storage of medicines and other small household sundries, making it easy to find what you need when you need it.

Summary

The home organizers market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing trend. Key factors influencing the market performance include the multi-purpose nature of products, their practicality for different living spaces and activities, and their ability to meet specific consumer needs such as organization, storage, and decoration. For industry practitioners, it is recommended to focus on product innovation, highlighting the unique features and benefits of their products. Additionally, leveraging the power of TikTok for marketing and promotion can help reach a wider audience and further boost sales.