Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Festive & Party Supplies category during the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides insights into consumer preferences and market trends within this specific segment, helping both consumers and market players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Festive & Party Supplies category on TikTok US. We can observe different levels of sales, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have shown more modest progress.

Detailed Analysis

Mayicivo Valentines Day Gifts Basket

The Mayicivo Valentines Day Gifts Basket for Women has seen significant growth with 1,343 units sold and a GMV Gross Merchandise Volume of $65,600, boasting a whopping 198.2% growth quarter-on-quarter. This could be attributed to its comprehensive gift set nature, appealing to various occasions like Valentine's Day, birthdays, and as a get well soon or self-care gift. The inclusion of items such as a flannel blanket and rose scent relaxation set likely adds to its allure, making it a popular choice among consumers looking for a thoughtful and multi-purpose gift.

One Way Ticket To Pound Town Ticket

The One Way Ticket To Pound Town Ticket, marketed as a funny gag gift for various occasions like Valentine's Day, anniversaries, and birthdays, has also performed well. With 1,904 units sold and a GMV of $37,300, showing a 140.94% growth quarter-on-quarter. Its humorous and unique concept seems to have struck a chord with consumers, making it a sought-after item for those looking to add a touch of fun to their gift-giving.

30 Packs Valentines Day Cards with Hatch Growing Dinosaur Eggs Toys

This product, combining Valentine's Day cards with the novelty of hatch growing dinosaur eggs toys and mini sports stress balls, sold 792 units with a GMV of $20,900 and a 138.47% growth quarter-on-quarter. The combination of traditional greeting cards with fun toys makes it an attractive option for Valentine's Day kids' parties, classroom exchanges, and as party favors, appealing to both kids and parents alike.

Full Face Mask, Double Sided Breathable Tactical Mask

The Full Face Mask, which can also serve as a Valentine's Day gift within the Festival & Party Supplies category, had 559 units sold and a GMV of $8,267.61, with a 55.97% growth quarter-on-quarter. Its versatility as a party cosplay mask and breathable design might be the reasons behind its growth, appealing to those looking for something unique for festive occasions.

Crystal Rose - Eternal Love for Your Beloved

The Crystal Rose, presented as a perfect Valentine’s Day gift and wedding favor, sold 2,104 units with a GMV of $16,100 and a 32.82% growth quarter-on-quarter. Its aesthetic appeal and symbolic meaning of eternal love likely contribute to its popularity among consumers seeking a romantic gift option.

QLASH US American Flag Outdoor Quality Made USA Flag

The QLASH US American Flag, which is an outdoor quality made flag with embroidered stars and stitched stripes, sold 489 units with a GMV of $8,621.07 and a 12.35% growth quarter-on-quarter. While it may not have experienced the explosive growth of some other products, its quality and suitability for house decor purposes likely keep it in demand among consumers looking for patriotic or decorative items.

Summary

Overall, the Festive & Party Supplies industry on TikTok US during the week of 2025/01/12 - 2025/01/18 shows a vibrant market with various products experiencing growth. Key factors influencing market performance include product uniqueness, versatility, and the ability to appeal to different consumer needs and occasions. For industry practitioners, it would be advisable to focus on creating products that combine novelty with practicality, as seen in the successful products analyzed above. Additionally, leveraging the power of TikTok's platform to showcase these products in an engaging and appealing way can further boost sales and market penetration.