Introduction

The data presented here focuses on the Home Care Supplies category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various home care products in the market. Understanding this data is crucial for both consumers who are looking for effective home care solutions and for market players aiming to capitalize on the trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home care products with varying sales figures, growth trends, and price ranges. From mops and wipes to degreasers and laundry detergents, the market is bustling with activity. The growth rates, as indicated by the GMV QoQ Gross Merchandise Volume Quarter-on-Quarter figures, show significant increases for many of the products, highlighting the dynamic nature of this segment.

Detailed Analysis

KZKR Upgrade Spin Mop and Bucket

The KZKR Upgrade Spin Mop and Bucket with its detachable inner bucket for multi-room cleaning saw a sold count of 970. Its GMV reached 4.91万 with an impressive GMV QoQ growth rate of 228.8%. The convenience of its design, suitable for various rooms like the home, kitchen, bathroom, bedroom, and office, likely contributed to its success. Consumers are probably drawn to its portability and the added functionality of the dual compartment.

DUDE Wipes Unscented XL Flushable Wipes

DUDE Wipes had a sold count of 1603. With a GMV of 2.24万 and a GMV QoQ growth rate of 184.6%, these wipes in a case of 6 flip-top packs 48 wipes per pack are clearly making an impact. The unscented nature and the large pack size might be appealing to consumers, especially for household cleaning tasks where a reliable and convenient wipe is needed.

KEEPOW Dry Sweeping/Wet Mopping Cloths

The KEEPOW cloths for Swiffer Sweeper, which are reusable and washable microfiber mop pads, had a sold count of 737. Their GMV was 8247.03 with a GMV QoQ growth rate of 150.95%. The fact that they are reusable and can be used with a popular sweeper brand like Swiffer could be the driving factors behind their growth. Consumers looking for an economical and effective alternative to disposable mop pads might be choosing these.

Disposable Gloves

Disposable Gloves, available in different quantities like 50/100/1000pcs, had a sold count of 1101. With a GMV of 4.61万 and a GMV QoQ growth rate of 121.05%, these gloves are finding a market in various household cleaning tasks such as kitchen cleaning, tattoo cleaning, hair dyeing, and in beauty salons. Their versatility and the need for protection during such tasks are likely reasons for their popularity.

Liapu-Heavy Duty Degreaser Cleaner Spray

The Liapu-Heavy Duty Degreaser Cleaner Spray, which is used for kitchen household items like pots, ovens, stoves, range hoods, pipes, and for mildew removal, floor sterilization, and disinfection, had a sold count of 2717. Its GMV reached 10.39万 with a GMV QoQ growth rate of 118.37%. The comprehensive cleaning capabilities of this spray, covering multiple areas and tasks in the home, are probably what吸引了 consumers.

FEBU Swedish Dishcloths

FEBU Swedish Dishcloths, which come in a 5 pack of washable, reusable paper towels made of non-scratch cotton & cellulose sponge cloths with no odor and are biodegradable, had a sold count of 3687. Their GMV was 4.91万 with a GMV QoQ growth rate of 114.94%. The eco-friendly nature and the convenience of being washable and reusable are likely appealing to consumers who are conscious about the environment and want a long-lasting cleaning solution for their kitchens.

Ice Machine Cleaner Maker Descaler

The Ice Machine Cleaner Maker Descaler with 24 ACTIVE Clean Tablets, compatible with various ice maker brands like Frigidaire, Opal, GE Profile, Kitchenaid, and being nickel safe, had a sold count of 3552. Its GMV reached 6.93万 with a GMV QoQ growth rate of 108.57%. The need to keep ice machines clean and functioning properly, especially in households where ice is frequently used, is likely driving the sales of this product.

Portable Toilet Cleaning Gel

The Portable Toilet Cleaning Gel with its creative flower design, available in 6/60pcs, had a sold count of 194. Its GMV was 7413.79 with a GMV QoQ growth rate of 98.34%. While the growth rate is not as high as some of the other products, its unique design might be attracting consumers who are looking for something different for their toilet cleaning needs.

【Liapu】Highly Effective Mould Removal Spray

The 【Liapu】Highly Effective Mould Removal Spray, which prevents mould regrowth, had a sold count of 2330. Its GMV reached 6.99万 with a GMV QoQ growth rate of 85.95%. The effectiveness in dealing with mould, a common problem in many households, is likely the main reason for its popularity.

Mozi Wash Luxury Scented Laundry Detergent

The Mozi Wash Luxury Scented Laundry Detergent, which is ultra concentrated and can handle 50+ loads of natural laundry detergent liquid, had a sold count of 1502. Its GMV was 3.93万 with a GMV QoQ growth rate of 75.26%. The luxury scent and the concentrated formula, which offers more washes per bottle, could be the factors that吸引了 consumers.

Summary

The home care supplies industry on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 is vibrant and growing. Key factors influencing the market performance include product functionality, convenience, eco-friendliness, and the ability to address specific household cleaning needs. For industry practitioners, it is recommended to focus on these aspects when developing and marketing home care products. Understanding consumer demands and preferences, as well as keeping up with the latest trends, will be crucial for success in this competitive market.