Introduction

The data presented here focuses on the fast-growing perfume products on TikTok US during the week of 01/12 - 01/18, 2025. The source of this data provides valuable insights into the current trends and consumer preferences in the perfume market within the US TikTok community. Understanding these trends is crucial for both consumers looking for the latest and most popular fragrances and for industry players aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of perfumes that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, Fakhar Lattafa For Men EDP Perfume - 100ML3.4 Oz By Lattafa had a sold count of 1454, while Women's Rose Pattern Perfume had a sold count of 684. The GMV Gross Merchandise Volume, which represents the total value of sales, also shows a wide range. Fakhar Lattafa For Men EDP Perfume had a GMV of 4.49万, whereas Women's Rose Pattern Perfume had a GMV of 3522.6. The GMV QoQ Quarter-on-Quarter growth rates also differ, with some products like RawChemistry Raw A Infused Cologne experiencing a remarkable 195.65% growth, while others like Yara Eau de Toilette Spray for Women had a 68.34% growth.

Detailed Analysis

RawChemistry Raw A Infused Cologne

This men's cologne, RawChemistry Raw A Infused Cologne, witnessed an astonishing 195.65% GMV QoQ growth. With a sold count of 12, it managed to achieve a GMV of 2.65万. The unique selling point of this product might be its "falling love spray" feature, which could have attracted consumers looking for a distinct and alluring fragrance experience. The relatively low sold count but high growth rate could indicate that it's a niche product that is quickly gaining popularity among a specific group of consumers.

AUTRE SOI Hair Perfume

AUTRE SOI Hair Perfume, with its natural fragrance oil blend and sweet & fruity scent, had a sold count of 1289 and a GMV of 3.22万 with a 190.97% GMV QoQ growth. The popularity of this hair perfume could be attributed to its suitability for all hair types and the trendy nature of scented haircare products. Consumers are increasingly interested in not only smelling good but also having their hair carry a pleasant fragrance, and this product seems to be fulfilling that demand.

Fakhar Lattafa For Men EDP Perfume

Fakhar Lattafa For Men EDP Perfume by Lattafa is a long-lasting men's fragrance with a vanilla violet scent. It had the highest sold count among the listed products with 1454, and a GMV of 4.49万 with a 95.05% GMV QoQ growth. The brand Lattafa might have a strong following among men in the US TikTok community, and the combination of its Arabian origin and the appealing scent profile could be driving its high sales.

Summary

The perfume industry on TikTok US during the week of 01/12 - 01/18, 2025, showed a vibrant and diverse market landscape. Key factors influencing the market performance include unique product features such as special scents or application methods like hair perfumes, brand reputation as seen with Lattafa, and the ability to target specific consumer niches. For industry practitioners, it would be advisable to focus on creating products with distinct features that can attract consumers' attention. Additionally, leveraging the power of TikTok for marketing and engaging with the target audience can further boost sales and brand awareness. Brands should also keep a close eye on emerging trends such as the growing popularity of scented haircare products to stay relevant in this dynamic market.