Introduction

The data presented here is sourced from TikTok's market analytics for the U.S. region, specifically focusing on the kitchen knives category during the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides insights into consumer preferences and market trends within the kitchen knives segment on TikTok, which can be valuable for both consumers looking for popular products and industry practitioners aiming to understand the market dynamics.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of kitchen knives products with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies significantly, from 299 for the NEW!! Elizabat Kitchen Scissors by OTOTO to 1360 for the 2-Piece Outdoor Multi-Purpose Knife with Sheath. The GMV Gross Merchandise Volume also shows a wide spread, with values like $7857.69 for the Manual Rolling Knife Sharpener Kit Kitchen Family Home Set and $1.22万 equivalent to $12200 approximately for the Rolling Knife Sharpener Set, 15°20° Kitchen Knife Magnetic Rolling Knife Sharpener. The growth rates, measured by GMV QoQ Quarter on Quarter, in this case week on week, also differ, ranging from 45.86% for the kitchen scissors to 180.7% for the Manual Rolling Knife Sharpener Kit Kitchen Family Home Set.

Detailed Analysis

Manual Rolling Knife Sharpener Kit Kitchen Family Home Set

This product had a sold count of 581 and a GMV of $7857.69 with an impressive GMV QoQ growth rate of 163.07%. The high growth rate could potentially be attributed to its premium quality as a stainless steel knives sharpener with an accessory grinding disc, making it an attractive option for those looking to keep their kitchen knives in top shape. It likely appeals to a wide range of consumers who value the convenience and effectiveness of a good knife sharpener.

Viking knife Chef Japan Kitchen Meat Cleaver Butcher Boning Knife with Sheath

With a sold count of 520 and a GMV of $3747.44 and a GMV QoQ growth rate of 75.68%, this handmade forged knife for meat cutting seems to have found a niche market. Its unique design and the fact that it's handmade might be drawing in consumers who are interested in high-quality, specialty kitchen knives for meat preparation. The sheath also adds to its appeal, providing a safe storage option.

2-Piece Outdoor Multi-Purpose Knife with Sheath

This product had the highest sold count of 1360, with a GMV of $4284.9 and a GMV QoQ growth rate of 52.13%. Its versatility as an outdoor cooking specialty knife, suitable for cutting steak, barbecue, chicken wings, and more, likely makes it a popular choice among consumers who enjoy outdoor cooking activities. The included sheath also makes it convenient for transport and storage during outdoor adventures.

NEW!! Elizabat Kitchen Scissors by OTOTO

The cute bat-themed kitchen shears had a sold count of 299 and a GMV of $4051.45 with a GMV QoQ growth rate of 45.86%. The unique design of these scissors, with their steel handles and bat shape, might be appealing to consumers who are looking for something a bit different and fun in their kitchen utensils. They could be popular as a novelty item or for those who appreciate quirky kitchen gadgets.

Rolling Knife Sharpener Set, 15°20° Kitchen Knife Magnetic Rolling Knife Sharpener

This knife sharpener set had a sold count of 1005 and a GMV of $12200 approximate conversion from 1.22万 with a GMV QoQ growth rate of 18.07%. The set's features, such as the magnetic rolling knife sharpener, diamond sharp curve knife sharpener, and wooden handle sharpening stone, likely contribute to its popularity. It offers a comprehensive solution for knife sharpening, which could be appealing to consumers who want to maintain their kitchen knives' sharpness with a reliable and multi-functional tool.

Summary

Overall, the kitchen knives market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing trend. Key factors influencing the market performance include product features such as quality, versatility, and unique design, as well as consumer demand for both practical and novelty kitchen utensils. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing kitchen knives products. Offering high-quality products with unique features and appealing designs can help capture the attention of consumers on TikTok and drive sales growth.