Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the cookware category during the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides insights into the consumer preferences and market trends within the cookware segment on one of the most popular social media platforms in the U.S.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of cookware products with varying sales figures, growth trends, and price ranges. From the data, we can observe that different types of cookware have experienced different levels of success during this specific week.

Detailed Analysis

Wooden Utensils Set

The Wooden Utensils Set, with 974 units sold and a GMV Gross Merchandise Volume of 1.09万, showed an impressive growth rate of 77.2%. The popularity of this set could be attributed to its non-stick feature and the fact that it comes in different piece options 5/7/11pcs, making it suitable for various cooking needs at home.

[Happy New Year] 12 Pcs Pots and Pans Set

This set had 564 units sold and a GMV of 2.84万, with a growth rate of 44.63%. The "Happy New Year" branding might have attracted some customers during this period. Additionally, its nonstick feature, detachable handle, and being suitable for different cooking methods like induction and being dishwasher and oven safe could have contributed to its sales.

Non-stick Egg Frying Pan

The Non-stick Egg Frying Pan sold 562 units and had a GMV of 1.38万 with a growth rate of 38.25%. Its specific design for frying eggs, with 4 holes and a handle, along with being a multifunctional kitchen cookware for breakfast items like eggs, toast, and bread, likely made it a popular choice among consumers.

Stainless Steel Deep Frying Pan

With 1071 units sold and a GMV of 2.22万, and a growth rate of 37.83%, the Stainless Steel Deep Frying Pan offers features like a lid, non-stick surface, and an oil drip filter rack. Its mention of being suitable for popular food items like fried chicken, Chick Fil A Mac Cheese, and mozzarella sticks might have caught the attention of consumers, along with its functionality as a kitchen gadget.

Vegas Multi-Functional Steam and Cooking Pot

This pot sold 567 units and had a GMV of 9151.38 with a growth rate of 29.44%. Its multi-functional nature, being a ramen cooker, hot pot, and steamer, along with the random color option, could have been appealing to consumers looking for versatile cookware.

SODAY 15pcs Pots and Pans Set

The SODAY 15pcs Pots and Pans Set had 1397 units sold and a GMV of 7.28万, with a growth rate of 15.34%. Its non-stick feature, detachable handles, being oven safe, and stackable design likely contributed to its relatively high sales volume.

SODAY 12-Piece Nonstick Pots Granite Cookware Set

This set sold 730 units and had a GMV of 4.39万 with a growth rate of 11.55%. The inclusion of various components like frying pans, saucepans, a steamer, and silicone utensils might have made it an attractive option for consumers.

Redchef 5-Piece Ceramic Non-Stick Cookware Set

The Redchef set sold 932 units and had a GMV of 3.26万 with a growth rate of 11.54%. Being PFAS, PFOA & PTFE Free could have been a major selling point for health-conscious consumers.

Manual Meat Chopper

The Manual Meat Chopper had 268 units sold and a GMV of 975.52 with a growth rate of 2.23%. While its growth rate was relatively low compared to other products, it still found a niche among consumers looking for a handheld kitchen gadget for chopping meat.

Summary

Overall, the cookware industry on TikTok U.S. during this week of 2025/01/12 - 2025/01/18 showed a vibrant picture. Key factors influencing the market performance included features like non-stick surfaces, detachable handles, multi-functionality, and being suitable for specific popular food items. For industry practitioners, it would be advisable to focus on these aspects when marketing cookware products. Highlighting unique features, such as being free of certain chemicals for health-conscious consumers or offering versatility in cooking methods, can help attract more customers and drive sales.