Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok US during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various products within this category, which is of great significance to both consumers looking for trendy kitchenware and the market players aiming to understand the latest trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Cutlery & Tableware category with varying sales figures, growth trends, and price ranges. For instance, the number of units sold varies from as low as 301 for the Bento Lunch Box with 8oz Soup Thermo to as high as 1972 for the OTOTO Aqua the Crab Silicone Utensil Rest. The GMV Gross Merchandise Volume also shows significant differences, with some products like the Heat-Resistant Silicone Stove Cover Mat & Utensils having a GMV of 4704.36, while others like the OTOTO Aqua the Crab Silicone Utensil Rest have a GMV of 1.96万 which is approximately 19600 in numerical value. The growth rates, measured by GMV qoq Quarter over Quarter growth of GMV, also vary widely, from a high of 53.22% for the OTOTO Aqua the Crab Silicone Utensil Rest to a relatively lower 5.43% for the Absorbent Dish Drying Mat.

Detailed Analysis

OTOTO Aqua the Crab Silicone Utensil Rest

This product witnessed remarkable growth with a GMV qoq of 53.22%. With 1972 units sold, it seems to have struck a chord with consumers. Its unique design as a crab-shaped silicone utensil rest, which is both heat-resistant and functions as a steam releaser rack, might be the key factor contributing to its popularity. It could be that consumers are drawn to its novelty and practicality, making it a popular choice for kitchen gifts or for their own use.

Heat-Resistant Silicone Stove Cover Mat & Utensils

Having a GMV of 4704.36 and a growth rate of 45.66%, this product is also performing well. Its features such as being non-slip and its suitability as a 2024 Kitchen Accessories & Gadgets, along with its potential use during Winter Cooking and as a Valentine's Day Gift, might be attracting customers. The combination of functionality and its marketing as a seasonal or occasion-related item could be driving its sales.

Wooden Bread Slicer

The Wooden Bread Slicer sold 1745 units and had a GMV of 1.08万 approximately 10800. With a growth rate of 33.79%, it offers a practical solution for slicing different types of bread like bagels and baguettes. Its inclusion of a screwdriver might also add to its appeal, perhaps making it seem more versatile and a good value for money purchase.

Bento Lunch Box with 8oz Soup Thermo

This lunch box had 301 units sold and a GMV of 6359.73 with a growth rate of 26.41%. Its features like having an insulated hot food jar and multiple compartments make it suitable for school travel and as a stocking filler gift. The convenience it offers for carrying different types of food might be the reason behind its growth, especially among those who need to take their meals on the go.

Dipping Sauce Plate & Holder Set

The Dipping Sauce Plate & Holder Set sold 1415 units and had a GMV of 3269.55 with a growth rate of 21.83%. Its set configuration, including 6 counts of seasoning dishes and 1 count of storage box, provides a convenient way for users to serve and store dipping sauces. This practicality could be what is driving its sales in the market.

Absorbent Dish Drying Mat

With 551 units sold and a GMV of 3092.48 and a growth rate of 5.43%, the Absorbent Dish Drying Mat offers a simple yet essential function in the kitchen. Its modern simple design might appeal to those looking for a basic yet stylish kitchen accessory. However, its relatively lower growth rate compared to other products might indicate that it faces more competition or that the market for such basic items is more saturated.

Summary

The Cutlery & Tableware industry on TikTok US, as seen from the data of this week 2025/01/12 - 2025/01/18, is characterized by a diverse range of products with varying levels of success. Key factors influencing market performance include product design, functionality, marketing as occasion-related or seasonal items, and convenience. For industry practitioners, it would be advisable to focus on creating unique and practical designs, highlighting the functionality of their products, and leveraging occasions and seasons for marketing. Additionally, understanding the competition in the market for basic items like dish drying mats can help in devising strategies to stand out and drive growth.