Introduction

The data presented here is sourced from TikTok's analytics for the Lights & Lighting category in the US market, specifically for the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the Lights & Lighting sector. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data for the Lights & Lighting category on TikTok US during the specified week reveals a diverse range of products with varying sales figures, growth trends, and price ranges. We can observe a significant presence of fast-growing products, each with its unique features and market performance.

Detailed Analysis

Set of 2 Christmas Industrial Table Lamps

This product, with its 2 USB ports and fully stepless dimmable feature, along with the seeded glass shade, has seen a remarkable growth rate of 406.57% in GMV Gross Merchandise Volume. The inclusion of 2 LED bulbs and its suitability for various settings like bedrooms, living rooms, and offices for Christmas decoration and reading might be contributing factors to its popularity. With 1136 units sold, it has clearly caught the attention of consumers during this week.

Govee RGBIC Floor Lamp

The Govee RGBIC Floor Lamp is another standout product. It works with Alexa, has 1000 lumens, and offers 16 million DIY colors along with music sync functionality. Its GMV growth rate of 317.53% and the high number of units sold 4263 indicate its strong market presence. The smart features and modern design likely appeal to consumers looking to enhance the ambiance of their living rooms and bedrooms.

Turkish Moroccan Lamp

The Turkish Moroccan Lamp with its bronze base and 3-way color changing feature, along with the handmade Tiffany Mosaic glass, has a more modest growth rate of 70.72% in GMV. However, with 390 units sold, it still holds a place in the market. Its unique design and the inclusion of an LED bulb might be attracting customers who prefer a more artisanal and colorful lighting option for their bedrooms.

Fall Sunset Lamp Mini Projector

This lamp, which functions as a mini projector for creating a cozy corner with RGB sunset projections and comes with a remote control, has a GMV growth rate of 61.59% and 4572 units sold. Its versatility in being used for various occasions like bedroom photography, parties, and live streaming, along with its portable nature, makes it a popular choice among consumers during this week.

Motion Sensor LED Under Cabinet Light

The Motion Sensor LED Under Cabinet Light, with its USB rechargeable feature, 3-color temperature options, and portable dimmable design, has a GMV growth rate of 56.07% and 1938 units sold. Its practicality for use in cabinets and as a wall sconce, providing convenient lighting in different areas, is likely driving its sales.

Strong Light Flashlight

The Strong Light Flashlight, which is USB rechargeable and has emergency white light along with red & blue alarm lights with a waterproof design, has a GMV growth rate of 51.65% and 3952 units sold. Its versatility for various outdoor activities like camping, mountaineering, fishing, and also for general use in gardens, roads, and garages makes it a sought-after product.

Spring APP Control Decorative LED Light Strip

This LED light strip with APP control, multiple modes, and its use as a decorative ambient light for various furniture and settings like dressers, living room parties, and kitchen, has a GMV growth rate of 50.24% and 454 units sold. Its ability to add a decorative touch to different spaces is likely its selling point.

【2/4/8Pack】Genswin 56LED Under Cabinet Lighting

The Genswin under cabinet lighting with its wireless remote, motion sensor, and rechargeable battery-operated design has a GMV growth rate of 40.51% and 327 units sold. Its convenience for use in closets and under cabinets, providing easy lighting solutions, is what might be attracting customers.

Govee TV Backlight 3 Lite

The Govee TV Backlight 3 Lite with its fish-eye correction function, sync to TVs, RGBICW Wi-Fi control, and 4 colors in 1 lamp bead, along with voice and APP control, has a GMV growth rate of 39.73% and 2036 units sold. Its ability to enhance the viewing experience by adding ambient lighting to the TV area is likely driving its popularity.

LED Headlamp

The LED Headlamp, which is USB rechargeable and waterproof, suitable for exploration and outdoor camping supplies, and also as a Christmas gift, has a GMV growth rate of 38.49% and 805 units sold. Its practicality for hands-free lighting during outdoor activities is its main attraction.

Summary

The Lights & Lighting industry on TikTok US during the week of 2025/01/12 - 2025/01/18 shows a vibrant market with various products experiencing significant growth. Key factors influencing market performance include product features such as smart capabilities, decorative designs, versatility for different uses, and suitability for specific occasions like Christmas. For industry practitioners, it would be advisable to focus on enhancing these aspects of their products, leveraging social media platforms like TikTok for marketing, and keeping a close eye on emerging consumer trends to stay competitive in this dynamic market.