Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/12 - 2025/01/18, focusing on the Electrical Equipment & Supplies category. This data is of great significance as it provides insights into the consumer preferences and market trends within this specific sector on the popular social media platform. It helps both consumers to make informed choices and market players to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Electrical Equipment & Supplies category that are experiencing growth. The sold count, which indicates the number of units sold, varies across different products. For instance, the "14-in-1 Power Strip with Switch & Surge Protection" had a sold count of 5540, while the "129 Circuit Breaker Box Labels" had a sold count of 986. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also shows significant differences. The "200W Power Inverter for Milwaukee M18 Battery" had a GMV of 8957.5, and the "129 Circuit Breaker Box Labels" had a GMV of 412.38. The GMV QoQ Quarter-on-Quarter growth rates also vary, with some products like the "17-in-1 Surge Protected Power Strip" showing an impressive 195.16% growth.

Detailed Analysis

17-in-1 Surge Protected Power Strip

This product witnessed a remarkable growth rate of 195.16% in GMV QoQ. Its features such as being wall mountable, having multiple ports 4 USB & 2 Type-C, and being suitable for various settings like home, office, and travel likely contributed to its popularity. Consumers are increasingly looking for convenient and versatile power solutions, and this product seems to meet those demands effectively.

129 Circuit Breaker Box Labels

With a sold count of 986 and a GMV of 412.38, this product had a more modest growth rate of 48.98% in GMV QoQ. The need for clear identification of circuit breaker boxes, especially in a weatherproof manner, might be the driving factor behind its sales. However, compared to some other products, its growth might be limited by its more niche application.

200W Power Inverter for Milwaukee M18 Battery

This power inverter had a GMV of 8957.5 and a growth rate of 34.17% in GMV QoQ. The ability to convert DC 18V to AC 110V~120V and having multiple ports 2 USB Ports & 1 Type-C & 1 AC Outlet makes it a useful accessory for those using Milwaukee M18 batteries. The demand for such power conversion devices in the market, especially for portable power needs, is likely fueling its growth.

Summary

Overall, the Electrical Equipment & Supplies industry on TikTok U.S. for the week of 2025/01/12 - 2025/01/18 shows a dynamic picture. Key factors influencing market performance include product features that meet consumer needs for convenience, versatility, and specific applications. Pricing also plays a role, although the data doesn't provide detailed information on this aspect. For industry practitioners, it would be advisable to focus on product innovation that enhances convenience and functionality. Additionally, highlighting the unique features of products in marketing efforts can help capture the attention of consumers on TikTok and drive further growth in sales and GMV.