Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Garden Supplies category during the week of 01/12 - 01/18 2025. This data is of great significance as it provides insights into what consumers are interested in within the garden supplies realm on TikTok, which can in turn influence market trends and purchasing decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of garden supplies that have experienced significant growth during the specified week. The sales figures vary widely, with some products selling in the thousands while others have more modest numbers. Growth trends also differ, with some products showing astonishing percentage increases in GMV Gross Merchandise Volume quarter-on-quarter QoQ, while others have more moderate growth rates. The price ranges of these products are also diverse, from relatively inexpensive flower seeds to more costly grow kits.

Detailed Analysis

Black goldfish plant 4 in pot

The Black goldfish plant 4 in pot had a sold count of 2080 during the week. Its GMV was 2.08万, with a remarkable QoQ growth rate of 509.97%. This could be due to its unique appearance, making it an attractive addition to any plant collection. It might have caught the eye of many TikTok users, leading to increased purchases.

40+pcs Lotus Seeds Mixed Colors

The 40+pcs Lotus Seeds Mixed Colors product sold 1890 units. It had a GMV of 3742.2 and a QoQ growth rate of 355.62%. The appeal of these seeds could lie in their ability to transform a pond or garden into a beautiful, ornamental space. The variety of colors offered might also have been a draw for consumers looking to add some visual interest to their outdoor areas.

Grow Kit for Golden Teacher Mushrooms

The Grow Kit for Golden Teacher Mushrooms had a sold count of 583. Its GMV was 3.5万, with a QoQ growth rate of 67.53%. The popularity of this product might be attributed to the growing interest in home improvement and DIY gardening projects. Mushroom growing kits offer a unique and potentially rewarding experience for gardening enthusiasts.

10 Pcs Mixed Color Bonsai Bowl Lotus Seeds

This product sold 6985 units, with a GMV of 3.48万 and a QoQ growth rate of 44.02%. The combination of being bonsai bowl lotus seeds and available in mixed colors likely made it a popular choice for those looking to add an exotic touch to their gardens or indoor plant displays.

Purived Houseplant Fertilizer

The Purived Houseplant Fertilizer had a sold count of 507. Its GMV was 1.22万, with a QoQ growth rate of 17.91%. As an all-purpose plant food for houseplants, it caters to the needs of many indoor gardeners. The fact that it's easy to use and made in the USA could also have contributed to its sales.

Seed Germination Tray Set

The Seed Germination Tray Set sold 1852 units and had a GMV of 5.5万, with a QoQ growth rate of 15.39%. This product's appeal might be due to its inclusion of grow lights, making it a convenient option for starting seeds, whether for greenhouse use or in a home garden. It could also be a popular gift choice, as indicated by its mention as a Fathers Day Gift.

Plant Support Pile Frame

The Plant Support Pile Frame had a sold count of 380. Its GMV was 822.6, with a QoQ growth rate of 1.23%. While its growth rate is relatively low compared to some other products, it still serves an important function in garden supplies, providing support for plants in a greenhouse or garden setting.

Buy 3 Get 2 Free Double Sunflower Seeds

The Buy 3 Get 2 Free Double Sunflower Seeds had a sold count of 213. Its GMV was 2494.92, with a QoQ growth rate of 0.12%. The offer of buying 3 and getting 2 free might have attracted some customers, although its growth rate suggests that it may not have had as much of a viral impact on TikTok as some of the other products.

Summary

Overall, the garden supplies industry on TikTok U.S. during the week of 01/12 - 01/18 2025 showed a vibrant picture. Key factors influencing market performance include product uniqueness, such as the appearance of certain plants or the variety of seed colors. The trend towards home improvement and DIY gardening projects also played a role, as seen with the popularity of grow kits. Pricing also had an impact, with more affordable products like flower seeds having a wide customer base. For industry practitioners, it would be advisable to focus on promoting the unique features of their products, leveraging trends like home improvement, and considering offering attractive deals like the buy 3 get 2 free offer seen with the sunflower seeds. This can help capture the attention of TikTok users and drive further sales in this competitive market.