Introduction

The data presented here focuses on the women's bags category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of various women's bags products. Understanding this data is crucial for both consumers looking for trendy bags and industry practitioners aiming to stay ahead in the competitive market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of women's bags with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures indicate the popularity and financial performance of each bag. For instance, the growth rates GMV qoq vary significantly, with some bags experiencing extremely high growth percentages, while others have more moderate increases.

Detailed Analysis

Women's Fashion Plain Color Nylon Crossbody Bag

This bag had a sold count of 2129 and a GMV of 2.52万. It witnessed an impressive GMV qoq growth rate of 351.28%. Its appeal might lie in its plain color, nylon material, and large capacity, making it suitable for various occasions like work, daily use, and back to school. The fall-themed description could also have attracted consumers during this period.

Women's Fashionable Floral Embossed Handbag Set

With a sold count of 4102 and a GMV of 14.25万, this handbag set had a GMV qoq growth rate of 335.44%. The floral embossed design and the inclusion of both a large capacity handbag and a crossbody bag in the set likely contributed to its popularity. The mention of Valentine's Day might have also boosted its sales as it could be considered a great gift option.

Geometric Pattern Backpack & Wallet Set

This set had a sold count of 761 and a GMV of 1.12万, with a GMV qoq growth rate of 295.71%. Its large capacity, vintage multifunctional design, and suitability for work and school scenarios, especially during the back-to-school and fall seasons, could be the reasons behind its growth. The geometric pattern might have also caught the eye of consumers looking for something unique.

Women's Plain Lychee Pattern Textured Handbag

Having a sold count of 825 and a GMV of 1.33万, with a GMV qoq growth rate of 216.24%, this handbag's textured lychee pattern and its versatility as a shoulder or crossbody bag for daily use among girls might have been its selling points. The summer 2024 outfits association could have also attracted consumers.

Women's Elegant Bee Patched Decor Chain Strap Crossbody Bag

With a sold count of 974 and a GMV of 1.05万, and a GMV qoq growth rate of 132.36%, this luxury crossbody bag's elegant bee patched decor, quilted design, and minimalist temperament likely appealed to consumers looking for a trendy yet sophisticated daily use bag.

HKCLUF 4053 Crossbody Bag For Women

This bag had a sold count of 532 and a GMV of 7737.32, with a GMV qoq growth rate of 101.62%. The leather hobo handbag wallet set with adjustable guitar leopard strap design might have been what set it apart, attracting customers who prefer a unique and stylish look.

WESTBRONCO [Valentine's Day] Small Puffer Crescent Shoulder Bag

With a sold count of 1688 and a GMV of 4.81万, and a GMV qoq growth rate of 96.95%, this bag's puffer crescent shape, quilted purse design, and the mention of Valentine's Day as a gift option, along with its suitability for travel and dating, likely contributed to its high sales.

Purse Light Bag Light Handbag Light Sensor Light girls‘ gift

Having a sold count of 726 and a GMV of 7981.58, with a GMV qoq growth rate of 92.74%, the unique light sensor feature and its positioning as a girls' gift could have been the main attractions for consumers.

Women's Summer Minimalist Zipper Tote Bag

With a sold count of 957 and a GMV of 2.63万, and a GMV qoq growth rate of 85.71%, this tote bag's minimalist design, large capacity, and the addition of a rabbit charm, along with its suitability for work and daily use, especially during the fall season and as a birthday gift option, might have driven its sales.

Women's Solid Color Braid Design Tote Bag

Having a sold count of 457 and a GMV of 1.15万, with a GMV qoq growth rate of 76.45%, this tote bag's solid color braid design, large capacity, and its positioning as a fashionable shopping bag for girls, especially during the fall season and as a Valentine's Day gift, could have been the factors behind its performance.

Summary

The women's bags market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was characterized by a diverse range of products with varying levels of success. Key factors influencing the market performance included design features such as patterns, textures, and embellishments, functionality like large capacity and versatility for different occasions, and marketing angles such as association with seasons fall, summer, holidays Valentine's Day, and gift-giving occasions. For industry practitioners, it would be advisable to focus on creating unique designs that combine functionality and style, leveraging seasonal and holiday themes for marketing, and ensuring a good balance between quality and price to attract more customers.