Introduction

The data presented here focuses on the hair accessories category on TikTok US for the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for trendy hair accessories and businesses aiming to capitalize on the growing market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of hair accessories with varying sales figures, growth trends, and price ranges. From professional hair clips to heatless curlers and wigs, the variety is quite extensive. The growth rates, as indicated by the gmv qoq Gross Merchandise Volume Quarter-on-Quarter figures, also show significant differences among the products.

Detailed Analysis

LUVME Hair Random Gift Non-slip Professional Hair Clips Or Wide Teeth & Double-Hinged Hair Clips

This product had a sold count of 895 and a gmv of 6.71万. It experienced an impressive growth rate of 203.39%. The popularity of these clips could be attributed to their professional design, non-slip feature, and the versatility offered by the wide teeth and double-hinged structure. They likely appeal to a wide range of consumers, from those who need reliable hair accessories for daily use to those looking for something stylish for special occasions.

Simple Plain Anti-slip Hair Claws

With a sold count of 929 and a gmv of 3381.56, these hair claws had a growth rate of 92.98%. Their elegant and minimalist design, along with the anti-slip feature, makes them suitable for various hair types, especially thick hair. The mention of being suitable for different seasons and occasions like Summer 2024 Back To School, Fall Outfits, etc., also broadens their appeal.

CurlyMe Pretty Elastic Band For Wigs Wear

Having a sold count of 449 and a gmv of 4445.1, this elastic band for wigs had a growth rate of 84.02%. The good quality of the elastic band is likely a key factor in its success. It caters to the specific need of those who wear wigs, providing a reliable and stylish option to keep the wigs in place.

Heatless Hair Curler

The heatless hair curler, with a sold count of 454 and a gmv of 1197.26, had a growth rate of 64.77%. Its appeal lies in being a styling tool that doesn't require heat, which is beneficial for the health of the hair. It is suitable for both women and girls, making it a popular choice among a wide demographic.

[Random Color] OQ 1 Count Cute Colorful Hair Clips

These hair clips had a sold count of 894 and a gmv of 1.78万, with a growth rate of 55.75%. The cute and colorful design, along with the random color option, likely attracts consumers who are looking for fun and trendy hair accessories to add a pop of color to their look.

Women's Sporty Minimalist Hair Bands

With a sold count of 968 and a gmv of 2565.2, these hair bands had a growth rate of 52.83%. Their sporty and minimalist design, along with being suitable for various activities like skincare, sports, and yoga, makes them a popular choice for active women. The mention of being trendy for Summer 2024 also adds to their appeal.

Book Pattern Hair Claw

The book pattern hair claw had a sold count of 437 and a gmv of 1.01万, with a growth rate of 35.95%. Its cute design and suitability for thick hair, along with being fashionable for parties, travel, and daily use, likely contribute to its popularity.

Frodio Multi-Use Hair Clips

These stylish black hair clips had a sold count of 285 and a gmv of 8521.5, with a growth rate of 31.94%. Their multi-use feature and stylish design make them a versatile option for different hairstyles, appealing to consumers who want a single accessory that can work with various looks.

Short Wavy Wig with Bangs

The short wavy wig with bangs had a sold count of 275 and a gmv of 6872.25, with a growth rate of 30.95%. Its natural wavy look and heat resistant hair, along with being suitable for daily and party use, make it an attractive option for women who want to change their hairstyle without committing to a permanent change.

Women's Simple Style Plain Color Headband

With a sold count of 731 and a gmv of 475.15, this headband had a growth rate of 26.08%. Its simple and trendy design makes it a popular choice for daily and party decoration, appealing to those who prefer a more understated yet fashionable hair accessory.

Summary

The hair accessories market on TikTok US for the week of 2025/01/12 - 2025/01/18 shows a vibrant and diverse landscape. Key factors influencing the market performance include design features such as non-slip, versatility, and stylishness, as well as suitability for different hair types and occasions. Pricing also plays a role, although the data doesn't provide detailed price information. For industry practitioners, it is recommended to focus on these key factors when developing and marketing hair accessories. Offering products that are both functional and fashionable, and targeting specific consumer needs and occasions, will likely lead to continued success in this growing market.