Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the Phone Accessories category during the week of 01/12 - 01/18, 2025. This data is of great significance as it provides insights into consumer preferences and market trends within the phone accessories segment on TikTok, which can be extremely valuable for both consumers looking for the latest and most popular products and for businesses aiming to understand and target this lucrative market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of phone accessories with varying sales figures, growth trends, and price ranges. From chargers to screen protectors and tripods, a wide variety of products have shown significant growth during this week.

Detailed Analysis

Chargers

Products like the "4Pcs 20W Fast Charger with 6FT USBC to Lightning Cable for iPhone" had a sold count of 1104 and a remarkable GMV growth rate of 406.42%. The "2025 NEW 4-in-1 USB Charging Cable" also performed well with 851 units sold and a 277.1% GMV growth. The high growth in charger sales could be attributed to the increasing need for fast and convenient charging solutions, especially with the continuous use of smartphones throughout the day. Consumers are likely drawn to these products due to their enhanced charging capabilities and compatibility with multiple iPhone models.

Screen Protectors

The "Tempered Glass Phone Screen Protector" sold 1212 units with a 193.6% GMV growth. This indicates a strong demand for protecting the valuable screens of iPhones. With the cost of smartphone repairs being relatively high, consumers are willing to invest in quality screen protectors to safeguard their devices from scratches and cracks.

Other Accessories

The "ESR Magnetic Wallet HaloLock" had 1181 units sold and a 138.74% GMV growth. Its compatibility with MagSafe Wallet and additional features like an adjustable stand make it an attractive option for iPhone users. The "Weilisi 63\" Phone Tripod" sold 598 units with a 131.48% GMV growth, suggesting a growing interest in creating quality video content using smartphones, as tripods are essential for stable video recording.

Summary

Overall, the phone accessories industry on TikTok US during this week of 01/12 - 01/18, 2025, shows a vibrant and growing market. Key factors influencing market performance include the increasing reliance on smartphones, the need for device protection, and the growing trend of creating content using mobile devices. For industry practitioners, it is recommended to focus on product innovation, ensuring compatibility with popular phone models, and leveraging the power of social media platforms like TikTok to showcase and promote their products effectively.