Introduction

The data presented here is sourced from TikTok's market insights for the week of 01/12 - 01/18, 2025, focusing on the Gaming & Consoles category. This data is of significant importance as it provides a snapshot of what's hot and trending in the U.S. gaming market on TikTok, giving both consumers and industry players valuable insights into the products that are gaining rapid popularity.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of Gaming & Consoles products with varying sales figures, growth trends, and price ranges. From handheld consoles to multi-system retro consoles, there's a wide array of options that have caught the attention of TikTok users in the U.S. during this specific week.

Detailed Analysis

【New Upgrade】 2025 New Gaming Console

This console, with its multisystem Retro 90s Classics & Popular 3D Games in 4K resolution, along with wireless Controllers, sold 855 units. It achieved a remarkable GMV Gross Merchandise Volume of $36,800 with a staggering 308.2% Quarter-on-Quarter QoQ growth. The high-quality features such as 4K resolution and a wide variety of games likely contributed to its popularity, appealing to both families looking for entertainment and gamers seeking a more immersive experience.

【Value for Money Bundle】4K Wireless Retro Game Console

With 726 units sold and a GMV of $11,500 and a 154.81% QoQ growth, this console's built-in 20,000 games and 4K HDMI Output made it an attractive option. The value-for-money aspect, offering a large number of games right out of the box, likely drove its sales, especially among those who wanted to relive the nostalgia of retro games without breaking the bank.

Coolnut 20,000+ Retro Game Console

Selling 897 units and achieving a GMV of $30,500 with a 121.52% QoQ growth, this console's premium dual controllers and 4K HDMI Output were standout features. The new year gift aspect might have also played a role in its increased sales, as it could be an appealing present for gamers or those interested in retro gaming.

[Hot sale] New Upgraded Retro Game Console

This console had an impressive sales count of 2452 units, with a GMV of $65,300 and a 115.38% QoQ growth. Its large number of games 20,000+, along with features like 4K HDMIOutput and wireless joystick, made it a popular choice. The combination of a wide game selection and convenient features likely contributed to its high sales volume.

2025 Hot Sale :New Wireless Retro Gaming Console

Despite selling 355 units with a GMV of $17,600 and a 50% QoQ growth, this console's 40,000+ games and built-in 40+ emulators offered a unique selling point. It might have appealed to more hardcore retro gaming enthusiasts who were looking for a console with an extensive game library.

Retro Handheld Game Console

With 677 units sold and a GMV of $29,200 and a 48.21% QoQ growth, its portability and Linux system made it an ideal gift for game enthusiasts. The convenience of being able to play games on the go, along with the unique operating system, likely attracted buyers who wanted a handheld gaming experience.

R36S Retro Video Handheld Game Console

This console sold 1351 units, achieving a GMV of $56,700 and a 43.59% QoQ growth. Its 3.5 in IPS Screen, built-in 3000mAH Battery, and preinstalled games on 32G + 64G TF Card made it a popular choice. The combination of a good display, long battery life, and a decent game library likely contributed to its success.

3-layer Game Controller Stand & Headphone Stand

Although it sold 448 units with a GMV of $5272.96 and a 39.52% QoQ growth, this gaming accessory provided a useful storage solution for PS5 and S4 controllers and headphones. It likely appealed to gamers who wanted to keep their gaming area organized.

Hot Sale M8 Pro Game Console

With 378 units sold and a GMV of $5284.44 and a 25.64% QoQ growth, its 9 Classic Emulators and built-in 20,000+ games with wireless dual controllers made it an attractive option. The combination of classic emulators and a large game library likely drove its sales among those who wanted a diverse gaming experience.

YLW GAMINJA Open Source Handheld Game Consoles

This console sold 736 units with a GMV of $22,800 and a 7.42% QoQ growth. Its 3.5-inch IPS HD Portable Retro Console Games Player with 15,000 + Games & 19 Emulators offered a unique gaming experience. The open source nature and a decent game library likely attracted buyers who were looking for something different in the handheld gaming space.

Summary

The Gaming & Consoles industry on TikTok U.S. during the week of 01/12 - 01/18, 2025, showed a vibrant picture. Key factors influencing market performance included high-quality features like 4K resolution, a large number of built-in games, wireless controllers, and portability. For industry practitioners, it's recommended to focus on these aspects when developing and marketing gaming consoles. Offering a combination of nostalgia-inducing retro games and modern features can attract a wide range of consumers, from casual gamers to hardcore enthusiasts. Additionally, providing useful gaming accessories like controller stands can also enhance the overall gaming experience and potentially boost sales.