Introduction

The data presented here is sourced from TikTok's market analytics for the week of 2025/01/12 - 2025/01/18, focusing on the Cameras & Photography category. This data is of significant importance as it provides insights into consumer preferences and market trends within the U.S. market, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of camera products with varying sales figures, growth trends, and price ranges. From indoor security cameras to action cameras and even selfie accessories, the market is quite dynamic.

Detailed Analysis

3MP 2K Window Camera

This indoor security camera had a sold count of 3257 and a GMV Gross Merchandise Volume of 11.29万. It experienced a remarkable growth rate of 189.01% GMV qoq. Its features like 2.4GHz & 5GHz WiFi, ChromaMax Al Color Night Vision, and easy installation likely contributed to its popularity, meeting the demands of consumers looking for reliable home security solutions.

WESECUU Light Bulb Security Camera

With a sold count of 1423 and a GMV of 3.38万, showing a 99.01% growth GMV qoq, this wireless light bulb security camera offers features such as infrared night vision, 355° Pan/Tilt, and 2-Way Audio. Its unique design and functionality seem to have attracted consumers interested in both security and convenience.

Wyze Cam Pan v3

Although it had a relatively lower sold count of 464, it still managed a GMV of 3.65万 with a 70.59% growth GMV qoq. Being touted as the #1 Security Camera on TikTok, its 360 Degree Motion Tracking and Color Night Vision features are likely key selling points, appealing to those who prioritize advanced motion detection capabilities.

Hidden Camera Detectors

The Hidden Camera Detectors, GPS Tracker Detector and RF Signal Scanner had a sold count of 1233 and a GMV of 1.72万, with a 56.27% growth GMV qoq. In an era where privacy concerns are high, this product caters to the needs of consumers who are cautious about potential hidden cameras and trackers in various settings like offices, hotels, and cars.

Tiny Pixel Keychain Camera

This unique camera with a sold count of 676 and a GMV of 2.31万, experiencing a 44.32% growth GMV qoq, offers the charm of creating VHS Vintage Photos & Videos with a built-in screen. It targets consumers who are nostalgic about old-school photography and videography, providing a fun and different way to capture memories.

1080P Full HD Compact Mini Action Camera

With a sold count of 2625 and a GMV of 3.62万, showing a 40.98% growth GMV qoq, this portable action camera is popular among sports enthusiasts. Its features like being clip-on, having remote sports activation for video and audio recording, along with a 32G TF Card, make it a convenient choice for capturing action-packed moments during activities like cycling and skiing.

Video Camera Camcorder for Fall

Having a sold count of 336 and a GMV of 1.94万, with a 37.7% growth GMV qoq, this portable camera with features like 1080P Full HD, remote control, and a 32GB Memory Card, along with a rotatable and shockproof design, is suitable for both indoor and outdoor use during different seasons, appealing to those who want a versatile recording device.

Wireless 1080P Vlog Body Camera

This wearable body cam with a sold count of 1341 and a GMV of 1.43万, showing a 25.84% growth GMV qoq, offers 180° Rotation Lens and night-vision capabilities. It is popular among vloggers and outdoor sports enthusiasts who want to capture their experiences hands-free while engaging in activities like skiing, cycling, and hiking.

Portable Selfie Light with Stand

With a sold count of 358 and a GMV of 4543.02, experiencing a 24.69% growth GMV qoq, this selfie accessory provides adjustable lighting for video recording, live streaming, and vlogging. It caters to the needs of content creators who want to enhance the visual quality of their selfies and videos on platforms like YouTube, Zoom, and TikTok.

FHD 1080P Digital Camera with SD Card

This camera, with a sold count of 3872 and a GMV of 5.9万, showing a 21.33% growth GMV qoq, is designed for teenagers and students. Its point and shoot functionality along with being a suitable gift option, especially for Valentine's Day, has likely contributed to its high sales volume.

Summary

The Cameras & Photography market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 was vibrant and diverse. Key factors influencing market performance include product features such as advanced security capabilities, unique design elements, and versatility for different uses. Pricing also seems to play a role, as products with a good balance of features and price tend to perform well. For industry practitioners, it is recommended to focus on enhancing product features based on consumer demands, highlighting unique selling points in marketing campaigns, and maintaining a competitive price point to stay ahead in this dynamic market.