Introduction

The data presented here is sourced from TikTok US for the week of 01/12 - 01/18, 2025, focusing on the instant food category. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the US instant food market on the TikTok platform. It allows us to understand which products are gaining popularity, their growth rates, and how they are performing in terms of sales.

Analysis and Conclusions

Data Overview

The chart data for instant food on TikTok US during the specified week shows a diverse range of products with varying sales figures and growth trends. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products. Some products have experienced remarkable growth in GMV, such as the A Kuan Chili Oil Broad Noodles 4pk with a GMV growth rate qoq of 212.22%, while others have more modest growth rates like the Cookies and Cream Cookie White Chocolate Peanut Butter Treat with a qoq of 1.2%.

Detailed Analysis

A Kuan Chili Oil Broad Noodles 4pk

This instant food product had a sold count of 3091 and a GMV of 1.81万 during the week. Its extremely high GMV qoq of 212.22% indicates that it has seen a significant surge in popularity. The combination of different flavors like Spicy Hot Flavor, Hot and Sour Flavor, and Sesame Paste Flavor might be attracting a wide range of consumers, satisfying different taste preferences.

Horchata Bundle cocada and jamoncillo in horchata

With a sold count of 6340 and a GMV of 5.7万, this product also had an impressive GMV qoq of 195.99%. The unique combination of cocada and jamoncillo in horchata might be a novelty factor that is driving its sales. It could be appealing to consumers looking for something different in the instant food category.

Samyang Buldak Ramen Carbonara Hot Chicken Flavor 5pk

This Korean instant food product had a sold count of 3614 and a GMV of 3.24万, with a GMV qoq of 113.27%. The popularity of Korean cuisine in the US, especially spicy ramen like Samyang's, could be contributing to its good sales performance. The Carbonara Hot Chicken Flavor might be attracting consumers who enjoy a fusion of different tastes.

Samyang Buldak Ultimate Spicy Ramen Collection

Although it had a relatively lower sold count of 529 compared to some other products, it still had a GMV of 3983.88. Its GMV qoq of 79.55% shows that it is also growing in popularity. The appeal of extremely spicy ramen for those who love a challenge in terms of taste might be the reason behind its growth.

Da Bay Pickle Factory + Cajun salty seafood seasoned Pickled Shrimp + Instant Marinated Food Jar

With a sold count of 410 and a GMV of 1.26万, and a GMV qoq of 62.85%, this product offers a unique combination of pickled shrimp and various seasonings. It could be targeting consumers who enjoy seafood-based instant foods or those looking for something with a tangy and salty flavor profile.

Gringas Pickle Kit Sweet Snack treat bag

Having a sold count of 885 and a GMV of 2.97万, with a GMV qoq of 22.02%, the Gringas Pickle Kit seems to be a popular choice. The option to select different flavors might be appealing to consumers who like variety in their snacks.

OG Chamoy Pickle Kit

With a sold count of 315 and a GMV of 5719.41, and a GMV qoq of 13.89%, the OG Chamoy Pickle Kit offers a unique combination of pickles with popular snack items like Gushers, Takis, Lucas and Fruit by the Foot. This novelty combination could be attracting consumers looking for an interesting and different snacking experience.

Cookies and Cream Cookie White Chocolate Peanut Butter Treat

This product had a sold count of 252 and a GMV of 3525.48, with a GMV qoq of 1.2%. While its growth rate is relatively low compared to some others, it still has a market. The combination of cookies and cream, white chocolate, and peanut butter might be appealing to those with a sweet tooth.

Rapokki Bundle Carbonara with Ramen Cooker Random Color

With a sold count of 222 and a GMV of 1.02万, and a GMV qoq of 0.91%, this product offers not only the instant food Rapokki Bundle in Carbonara flavor but also a ramen cooker. The added convenience of the cooker might be attracting some consumers, although its growth rate is not as high as some other products.

Summary

The instant food market on TikTok US during the week of 01/12 - 01/18, 2025, shows a vibrant and diverse landscape. Key factors influencing the market performance include unique flavor combinations, the popularity of different cuisines such as Korean, novelty factors in product offerings, and the convenience of some products like those with added cookers. For industry practitioners, it would be advisable to focus on creating products with unique and appealing flavor profiles, leveraging the popularity of different global cuisines, and considering adding elements of convenience or novelty to their offerings to attract more consumers and drive sales growth.