Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Medical Supplies category during the week of 2025/01/12 - 2025/01/18. This data is of great significance as it provides insights into the consumer preferences and market trends within the medical supplies sector on TikTok, which can be valuable for both consumers looking for useful products and businesses aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of medical supplies with varying sales figures, growth trends, and price ranges. From pill organizers to smart scales and fire blankets, the products cover different aspects of healthcare and safety needs. The growth rates also vary significantly, with some products experiencing exponential growth while others have more modest increases.

Detailed Analysis

【Valentine's Day】AUVON Portable Pill Organizer for Travel

This pill organizer had a sold count of 2171 during the week, with a GMV Gross Merchandise Volume of 2.06万 and an astonishing GMV QoQ Quarter-on-Quarter growth rate of 451.02%. The popularity of this product could be attributed to its convenience for travel, especially with its large one-slide open feature and the ability to separate AM and PM pills. It likely appeals to those who need to manage their medications while on the go, especially during travel-heavy periods like Valentine's Day.

Posture Corrector for Women and Men

The posture corrector sold 549 units, with a GMV of 5361.6 and a GMV QoQ growth rate of 160.37%. In a society where many people are conscious about their posture due to long hours of sitting or other lifestyle factors, this adjustable shoulder brace for back and spine alignment offers a solution. Its growth might be due to increased awareness of the importance of good posture and the comfort it provides during daily activities.

OVUTEK Smart Scale for Body Weight, BMI, and Body Fat Composition

With 601 units sold, a GMV of 9008.99, and a GMV QoQ growth rate of 109.41%, this smart scale is clearly in demand. The ability to measure not just weight but also body fat composition and connect to a smartphone app makes it a popular choice. Consumers are increasingly interested in tracking their health metrics, and this product caters to that need.

Emergency Fire Blanket - 4 Pack

The 4-pack of fire blankets sold 574 units, with a GMV of 1.29万 and a GMV QoQ growth rate of 74.23%. Given the importance of fire safety in the home, especially in the kitchen, these fiberglass fire blankets offer a practical and potentially life-saving solution. The growth could be due to increased awareness of home safety measures.

Wyze Scale S and Wyze Scale Ultra

The Wyze Scale S sold 779 units with a GMV of 1.56万 and a GMV QoQ growth rate of 24.44%, while the Wyze Scale Ultra sold 423 units with a GMV of 1.69万 and a GMV QoQ growth rate of 11.31%. Both scales offer multiple body composition measurements and smartphone sync capabilities. Their popularity might be due to the brand's reputation and the convenience of tracking health data easily.

RENPHO Elis 1 Smart Body Scale

This smart body scale had a sold count of 2102, a GMV of 4.09万, and a GMV QoQ growth rate of 2.72%. It offers features like app sync, body composition monitoring, and BMI calculation. Its relatively stable growth could be attributed to its established presence in the market and the continued need for accurate body measurement tools.

Summary

The medical supplies industry on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 shows a vibrant picture. Key factors influencing the market performance include the increasing awareness of health and safety needs, the convenience offered by smart and portable products, and the ability to track health metrics easily. For industry practitioners, it would be advisable to focus on product innovation that caters to these consumer demands, such as improving the functionality and convenience of medical supplies. Additionally, leveraging the power of TikTok for marketing these products can further boost their visibility and sales.