Introduction

The data presented here is sourced from Gloda, focusing on the TikTok U.S. market for snacks during the week of 01/12 - 01/18, 2025. This chart is of great significance as it reveals the latest trends in snack consumption among U.S. consumers on TikTok, providing valuable insights for both consumers and the market players.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of snack products with varying sales figures, growth trends, and price ranges. From the data, we can observe a significant growth in the sales of different snacks, indicating a vibrant and evolving snack market on TikTok U.S.

Detailed Analysis

Let's take a closer look at some of the fast-growing snack products.

XL Giant Peanut Butter Cup - 5oz - Gooey Chocolate Treat

This product had a sold count of 1446, with a GMV Gross Merchandise Volume of $12,300 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 254.41%. The popularity of this peanut butter cup could be attributed to its indulgent chocolate and peanut butter combination, appealing to the sweet tooth of consumers on TikTok.

Cacahuates enchilados spicy lime with side of chamoy

With 817 units sold and a GMV of $4076.83, it achieved a GMV QoQ growth rate of 211.83%. The unique spicy and tangy flavor profile of these peanuts, along with the added chamoy, might be what吸引了TikTok用户的注意, making it a popular choice among those seeking a different kind of snack experience.

OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY

This chewing gum had an impressive sold count of 15,600, with a GMV of $467,500 and a GMV QoQ growth rate of 195.73%. The appeal of this product could lie in its added health benefits, providing teeth and gum protection while still being a snack. Consumers on TikTok might be increasingly interested in such functional snacks.

Deep Fried Peanuts - Uncle Bud's Deep Fried Peanuts 2 pack - Snack Protein

With 3639 units sold and a GMV of $18,200, it had a GMV QoQ growth rate of 173.4%. The combination of being a protein-rich snack and the classic appeal of deep-fried peanuts could be driving its popularity on TikTok.

Wax Bottles Liquid Nostalgic Candy - Sweet Fruit Liquid in Wax Bottles- 8 oz & 1 lb & 3 lb Candy Bag

825 units were sold, with a GMV of $12,800 and a GMV QoQ growth rate of 167.84%. The nostalgic factor of this candy, along with its unique form of liquid in wax bottles, might be what吸引了TikTok用户的注意, making it a hit among those looking for a trip down memory lane with their snacks.

Marshmallow Crispy Treats - 5oz Sweet Treats

10,100 units were sold, with a GMV of $94,300 and a GMV QoQ growth rate of 151.71%. The classic combination of marshmallows and crispy elements in this treat makes it a perennial favorite, and its popularity on TikTok further cements its status as a go-to snack.

Barebells Protein Bars - Box of 12 Protein Bars Snack

738 units were sold, with a GMV of $21,800 and a GMV QoQ growth rate of 148.19%. Similar to the remineralizing chewing gum, the appeal of these protein bars could be their combination of being a snack and providing a protein boost, catering to the health-conscious consumers on TikTok.

Pop Daddy Popcorn - Best Sellers Pack - 8 pack - Variety

563 units were sold, with a GMV of $7578 and a GMV QoQ growth rate of 137.55%. The variety pack of popcorn offers different flavors, which could be the reason for its popularity on TikTok, as consumers can enjoy a range of tastes in one purchase.

Cookie Dough Bites Prime Bites Protein Brownies - 12 Pack + 4 Free

572 units were sold, with a GMV of $20,800 and a GMV QoQ growth rate of 127.04%. The combination of cookie dough and protein brownies, along with the added incentive of getting 4 free, could be what吸引了TikTok用户的注意, making it a popular choice among snack lovers on the platform.

My Big Fat Cookie - Giant Cookie Sweet Treat Snack - TikTok Viral Cookie

2425 units were sold, with a GMV of $23,100 and a GMV QoQ growth rate of 99.31%. This giant cookie's popularity on TikTok could be due to its large size and indulgent nature, making it a shareable and satisfying snack option.

Summary

The snack industry on TikTok U.S. during the week of 01/12 - 01/18, 2025, is characterized by a diverse range of products experiencing significant growth. Key factors influencing market performance include product innovation in terms of flavors and added health benefits, as well as the ability to tap into the nostalgia and indulgence of consumers. For industry practitioners, it is recommended to continue exploring unique flavor combinations, highlighting health benefits where applicable, and leveraging the power of TikTok to showcase their products and engage with consumers.