Introduction

The data presented here is sourced from TikTok's US market analytics for the week of 2025/01/12 - 2025/01/18, focusing on the Car Exterior Accessories category. This data is of great significance as it provides insights into consumer preferences and market trends within this specific segment, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of car exterior accessories with varying sales figures, growth trends, and price ranges. From sound enhancers to decorative stickers and license plate frames, the market offers a wide array of products.

Detailed Analysis

Universal Turbo Sound Pipe Whistle Muffler Sounder Simulator Tailpipe Noise Sound Enhancer

This product had a sold count of 599, with a GMV Gross Merchandise Volume of $5984.01 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 84.31%. Its popularity could be attributed to its compatibility with multiple vehicles like trucks, motorcycles, cars, dirt bikes, and scooters, making it a versatile choice for vehicle owners looking to add a unique sound to their rides. It also being marketed as a New Year Gift might have contributed to its increased sales during this period.

Car Door Handle for Elderly Senior Kit

With 349 units sold and a GMV of $5231.51 and a GMV QoQ growth rate of 43.62%, this 3-in-1 car handle assist is designed to provide a firm grip for the elderly or those with handicaps. The growing awareness of the need for such assistive devices in vehicles, especially for the comfort and safety of senior citizens, could be the driving force behind its growth in sales.

30-Pc Mexican-Themed Parody Sticker Pack Designs

Selling 394 units with a GMV of $3163.61 and a GMV QoQ growth rate of 38.95%, these durable vinyl stickers are versatile in their application, suitable for hard hats, toolboxes, tumblers, and more. Their unique Mexican-themed parody designs likely attracted consumers looking for something different to decorate their belongings or vehicles.

2 Pack Bling License Plate Frame

Having a sold count of 351 and a GMV of $3460.86 with a GMV QoQ growth rate of 30.97%, these rhinestone premium stainless steel license plate frames are a girly addition to any car. The appeal of the bling factor and the clear color rhinestone crystals might have caught the eye of consumers, especially those looking to add a touch of glamour to their vehicles.

Letter & Heart Pattern Car Rearview Mirror Sticker

With an astonishing sold count of 2747, the highest among the listed products, and a GMV of $2334.95 and a GMV QoQ growth rate of 26.74%, these self-adhesive car mirror decals are clearly popular. Their simple yet attractive design, being available in a 2-count pack, might have made them an easy and affordable choice for consumers looking to decorate their car rearview mirrors.

Fall Letter Pattern Car Rearview Mirror Sticker for Summer

This product sold 1121 units with a GMV of $1109.79 and a GMV QoQ growth rate of 19.79%. Marketed as a gift option for men and being suitable for both men and women's vehicles, its vinyl material and specific seasonal pattern fall letter pattern for summer might have appealed to a particular segment of consumers looking for something unique for their cars.

Letter Pattern Car Sticker

With 1157 units sold and a GMV of $566.93 and a GMV QoQ growth rate of 16%, these universal stickers that can be applied to various surfaces like cars, motorcycles, laptops, windows, helmets, and cups offer versatility. Their simple letter pattern design might have been the reason for their moderate popularity among consumers.

Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!

Having a sold count of 2641 and a GMV of $33700 converted from 3.37万 with a GMV QoQ growth rate of 5.19%, this bumper sticker with its specific message might have resonated with a particular group of consumers, perhaps those associated with law enforcement or with an interest in supporting related causes.

Summary

The car exterior accessories market on TikTok US during the week of 2025/01/12 - 2025/01/18 shows a vibrant and growing trend. Key factors influencing market performance include product functionality like assistive devices for the elderly, unique designs such as themed stickers and bling license plate frames, and marketing strategies like promoting as gifts. For industry practitioners, it would be advisable to focus on these aspects: continue to innovate in product design to meet diverse consumer needs, target specific consumer segments with tailored marketing campaigns, and ensure product quality and compatibility to maintain customer satisfaction and drive further growth in this competitive market.