TikTok U.S. Market: The Unstoppable Surge of Car Interior Accessories!

Introduction

The data we are analyzing here is sourced from TikTok U.S. for the week of 01/12 - 01/18 2025, focusing on the category of Car Interior Accessories. This data is of great significance as it provides insights into what consumers in the U.S. market are interested in when it comes to enhancing their car interiors. It also gives a clear picture of the performance of various products within this category, which is valuable for both consumers looking for the best options and businesses aiming to understand market trends and optimize their offerings.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of car interior accessories with varying sales figures, growth trends, and price ranges. Some products have shown remarkable growth in a short period, while others have maintained a steady performance. For example, the GMV Gross Merchandise Volume of different products varies significantly, with some reaching as high as 46.89 thousand dollars, while others are in the range of a few thousand dollars.

Detailed Analysis

1800° Swivel Car Phone Holder

The 1800° Swivel Car Phone Holder, with its clamp design and upgraded features like 360°*N stepless adjustment, has seen a significant growth with a GMV qoq Quarter-on-Quarter Growth Rate of 284.56%. Its sold count reached 2371 during the week. The appeal of this product likely lies in its flexibility and ability to be safely fixed in any position, meeting the needs of drivers who want convenient access to their phones while on the road.

TOBRBE Magnetic Phone Car Holder

There are two entries for the TOBRBE Magnetic Phone Car Holder in the data. The first one had a sold count of 1517 and a GMV of 1.95 thousand dollars with a GMV qoq of 247.94%. The second entry had a sold count of 942 and a GMV of 1.21 thousand dollars with a GMV qoq of 70.04%. The consistent presence of this product in the fast-growing list suggests that its magnetic suction and rotating features are popular among consumers, providing an easy way to hold their phones in the car.

JOYTUTUS Car Sun Visor

The JOYTUTUS Car Sun Visor, which is a universal anti-glare polarized visor extender with UV400 protection, had a sold count of 1129 and a GMV of 2.94 thousand dollars with a GMV qoq of 152.03%. Its growth can be attributed to its practical functionality of reducing glare and protecting from UV rays, which are important features for drivers during sunny days.

Summary

Overall, the car interior accessories market on TikTok U.S. during the week of 01/12 - 01/18 2025 shows a vibrant picture. Key factors influencing the market performance include product functionality, such as the ability to hold phones securely and provide protection from sunlight. Pricing also seems to play a role, as products with a good balance between features and cost tend to perform well. For industry practitioners, it is recommended to focus on product innovation to meet the evolving needs of consumers. For example, incorporating more advanced features like better adjustability and stronger magnetic hold for phone holders. Additionally, marketing efforts should highlight the unique features of each product to attract more customers on the TikTok platform.