Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18, focusing on the Car Washing & Maintenance category. This data is of significant importance as it provides insights into the consumer preferences and market trends within this specific sector. It allows both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Car Washing & Maintenance category on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The sold count of the products varies significantly, from as low as 520 for the Cordless Pressure Washer Snow Foam Lances to as high as 1923 for the MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $4,144.77 for the Doeyvose Car Headlight Refurbish Agent to $128,900 for the MAD ACID cleaner. The growth rates, represented by GMV QoQ Quarter on Quarter, also differ greatly, with some products experiencing extremely high growth like the Car Interior Detailer and Protectant with a growth rate of 142.78% and others having more moderate growth such as the RIDGE WASHER Pressure Washer Undercarriage Cleaner with a growth rate of 13.75%.

Detailed Analysis

Let's take a closer look at some of the specific products. The MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner had an impressive sold count of 1923 and a GMV of $128,900 with a growth rate of 68.34%. This high performance could be attributed to its heavy-duty nature, which is likely in high demand among car owners who are looking to thoroughly clean their wheels and remove rust and water spots. The product's effectiveness in solving these common car maintenance issues might be driving its popularity and subsequent sales growth.

On the other hand, the Car Window Glass Cleaning Brush had a sold count of 1362 and a GMV of $4,251.75 with a growth rate of 57.85%. This product's appeal might lie in its convenience as a professional car cleaning tool for the front windshield. With a long handle, it provides ease of use for car owners when cleaning their car windows, which could be a key factor contributing to its sales performance.

The XTREME APC - Heavy Duty All Purpose Cleaner & Degreaser had a sold count of 1091 and a GMV of $59,800 with a growth rate of 70.72%. Its versatility as an all-purpose cleaner and degreaser likely makes it a popular choice among consumers who want a single product to handle multiple cleaning tasks in their car maintenance routine.

Summary

Overall, the Car Washing & Maintenance industry on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 appears to be booming. Key factors influencing the market performance include the effectiveness of the products in solving common car maintenance problems, their convenience of use, and their versatility. For industry practitioners, it would be advisable to focus on highlighting these aspects in their marketing strategies. Emphasizing the unique features of their products that address specific car cleaning and maintenance needs can help attract more customers and drive further growth in this competitive market.