Introduction

The data presented here focuses on the DIY category within the TikTok US market for the week of 01/12 - 01/18, 2025. The source of this data provides valuable insights into the performance of various DIY products, which is significant for both consumers looking for trendy DIY items and the market players aiming to understand the dynamics and trends. This analysis will help in uncovering the potential of different products and the factors contributing to their growth or decline.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of DIY products with varying sales figures, growth trends, and price ranges. For instance, the sold count of products varies from as low as 206 for the 'Daily Clearance Specials glass Beads resin beads acrylic beads not fit pens' to as high as 871 for the 'Educational Cute Cartoon Magic Water Drawing Mat'. The GMV Gross Merchandise Volume also shows significant differences, with some products like the 'Educational Cute Cartoon Magic Water Drawing Mat' having a GMV of 1.26万 converted to approximately $12,600 for easier comparison and others like the 'Simple Silicone Ear Plug' having a relatively lower GMV of $120.87. The growth rates, represented by GMV QoQ Quarter on Quarter, also vary widely, from a high of 53.09% for 'TODAY'S Glass Bead Mixes for Jewelry Making - mixed during live!' to a low of 1.16% for 'B. Glass/Porcelain Mix Beads for Jewelry Making 250ML/8oz'.

Detailed Analysis

TODAY'S Glass Bead Mixes for Jewelry Making - mixed during live!

This product witnessed an impressive growth rate of 53.09% in GMV QoQ. With a sold count of 461 and a GMV of $7,813.99, it clearly has a significant market presence. The live mixing aspect might be a key factor contributing to its popularity. Consumers could be attracted to the interactive and unique experience of seeing the bead mixes being created in real-time during the live sessions on TikTok, which could have led to increased purchases.

Simple Silicone Ear Plug, Ear Safety Backstop Stopper for Summer, Prevent Earrings from Slipping

Although it has a relatively lower GMV of $120.87 compared to some other products, it still managed to achieve a growth rate of 39.91% in GMV QoQ. The sold count of 601 indicates that it has a decent customer base. Its appeal could lie in its practical use as an ear safety accessory, especially during the summer when earrings might be more likely to slip due to sweat or other factors. It also being marketed as a cute and cool female jewelry accessory and a gift option for women and girls might have contributed to its sales growth.

Educational Cute Cartoon Magic Water Drawing Mat

With the highest sold count of 871 and a GMV of approximately $12,600, this product stands out. The growth rate of 3.77% in GMV QoQ shows consistent performance. Its appeal as an educational and fun activity for kids, along with being an ideal birthday or Valentine's Day gift, could be the reasons behind its popularity. The inclusion of an accessories kit with the large absorbent watercolor painting mats might also add to its value proposition for consumers.

Summary

The DIY industry on TikTok US, as observed from the data of the week 01/12 - 01/18, 2025, is a dynamic and diverse market. Key factors influencing the market performance include the uniqueness of the product concept like live mixing of bead mixes, practicality such as ear safety accessories, and the appeal as a gift item especially for occasions like birthdays and Valentine's Day. For industry practitioners, it would be advisable to focus on creating engaging and interactive product experiences similar to live demonstrations, highlighting the practical uses of products, and targeting gift-giving occasions in their marketing strategies. This will help in capitalizing on the trends and driving further growth in the DIY market on TikTok US.