Introduction

The data presented here focuses on the Platinum & Carat Gold category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data is not clearly specified other than being related to the market performance on TikTok. This data is significant as it provides insights into the consumer preferences and market trends for these precious metal products, which can be valuable for both consumers looking for popular items and industry practitioners aiming to understand the market dynamics.

Analysis and Conclusions

Data Overview

During the week of 2025/01/12 - 2025/01/18, several Platinum & Carat Gold products showed remarkable performance. The sold count, which indicates the number of units sold, varied across the products. For example, the Holylegend No Fade 14K Gold-Plated Rope Chain Necklace had a sold count of 437, while the PAVOI 14K Gold Plated 3mm Cubic Zirconia Classic Tennis Bracelet had a higher sold count of 720. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also differed. The Holylegend necklace had a GMV of 1.17万, and the PAVOI bracelet had a GMV of 1.59万. The growth rates in terms of GMV QoQ Quarter over Quarter also varied, with the Holylegend necklace showing an impressive 116.01% growth, while the PAVOI ring with Oval Cubic Zirconia Love Ring had a relatively lower growth rate of 1.89%.

Detailed Analysis

Holylegend No Fade 14K Gold-Plated Rope Chain Necklace

This necklace had a sold count of 437 and a GMV of 1.17万 with a significant GMV QoQ growth rate of 116.01%. The 24 inches long, facet design, and unisex nature of the necklace, along with its secure clasp, might have contributed to its popularity. The unique design and the quality of the gold plating could have attracted consumers, leading to increased sales and growth.

PAVOI 14K Gold Plated 3mm Cubic Zirconia Classic Tennis Bracelet

With a sold count of 720 and a GMV of 1.59万, this bracelet had a GMV QoQ growth rate of 53.53%. The combination of 14K gold plating and cubic zirconia gives it an elegant look, which is likely to be appealing to women. The size range of 6.5 - 7.5 inches also caters to a specific target market, contributing to its relatively high sales and growth.

PAVOI 14K Gold Plated Solid 925 Sterling Silver CZ Simulated Diamond Stackable Ring Eternity Bands for Women

This ring had a sold count of 609 and a GMV of 1.53万 with a GMV QoQ growth rate of 51.89%. The use of solid 925 sterling silver with gold plating and simulated diamonds offers a luxurious look at a potentially more affordable price compared to real diamonds. This could be a reason for its popularity among women, resulting in good sales and growth.

PAVOI 14K Gold Plated Rings Oval Cubic Zirconia Love Ring

The PAVOI love ring had a sold count of 551 and a GMV of 8709.25 with a relatively low GMV QoQ growth rate of 1.89%. Despite the lower growth rate, the 5mm stackable design and the use of cubic zirconia in an oval shape might still attract some consumers, especially those looking for a more delicate and stylish ring option.

Summary

Overall, the Platinum & Carat Gold market on TikTok U.S. during the week of 2025/01/12 - 2025/01/18 showed a diverse range of product performance. Key factors influencing the market performance include product design, quality of materials such as gold plating and use of sterling silver, and the addition of decorative elements like cubic zirconia. For industry practitioners, it would be advisable to focus on creating unique and appealing designs, using high-quality materials, and offering products at competitive prices to attract more consumers and achieve better market performance.