Introduction

The data presented here focuses on the home appliances category within the TikTok U.S. market for the week of 2025/01/12 - 2025/01/18. The source of this data provides valuable insights into the performance of various home appliances, which is significant for both consumers looking for popular and efficient products and for the market players aiming to understand the trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home appliances with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the products, indicating different levels of consumer acceptance and market penetration.

Detailed Analysis

MORENTO MR1800 Air Purifiers

The MORENTO MR1800 Air Purifiers witnessed a remarkable growth with a GMV qoq Quarter-on-Quarter Growth Rate of GMV of 276.52%. With 2340 units sold, it has clearly caught the attention of consumers. This could be attributed to its features like HEPA filters, which are effective against various pollutants such as pets, allergies, dust, and viruses, making it a desirable product for bedrooms and offices.

Voweek Electric Spin Scrubber

The Voweek Electric Spin Scrubber had a sold count of 5094 and a GMV of 11.95万 with a GMV qoq of 216.09%. Its appeal might lie in the 4 replaceable brush heads for different scenarios, along with the availability of holiday bundles, which could have attracted more customers during the week in question.

Sissty Rechargeable Fabric Shaver

The Sissty Rechargeable Fabric Shaver sold 6111 units with a GMV of 8.12万 and a GMV qoq of 150.44%. Its 2 replaceable stainless steel 6-leaf blades, 3-speed and LED display, along with its ability to handle various fabric issues like lint, pills, etc., likely contributed to its popularity.

Electric Spin Scrubber 2025 New Cordless

Despite having a relatively lower sold count of 692, the 2025 New Cordless Voice Prompt Cleaning Brush still managed to achieve a GMV of 1.32万 with a GMV qoq of 140.83%. Its adjustable features like speeds and extension long handle for different cleaning areas such as bathroom, bathtub, floor tile, and car might have been its selling points.

Dreo Space Heaters

The Dreo Space Heaters for Indoor had 1320 units sold and a GMV of 5.04万 with a GMV qoq of 113.48%. Its features like thermostat, 1-12H timer, eco mode, and fan mode, along with being a 1500W PTC Ceramic Fast Safety Energy Efficient Heater, made it a suitable choice for offices and bedrooms.

Schenley 7-in-1 Steam Mop Dual-Rod Design

The Schenley 7-in-1 Steam Mop with Dual-Rod Design had a sold count of 537 and a GMV of 5.22万 with a GMV qoq of 109.06%. Its detachable handheld steamer for various surfaces like walls, grouts, floors, and tiles, along with the included multi-purpose accessories, could have been the reasons for its performance.

AwwPicks Bymore Fabric Shaver

The AwwPicks Bymore Fabric Shaver sold 1176 units with a GMV of 6918.24 and a GMV qoq of 79.59%. Being a portable and rechargeable home cleaning device, it might have been considered as a convenient option for consumers, especially as a Christmas gift option as mentioned.

Schenley 7-in-1 Steam Mop Another Variant

The other Schenley 7-in-1 Steam Mop variant had 1742 units sold and a GMV of 16.83万 with a GMV qoq of 72.87%. Its ability to tackle grease and sticky messes on walls, floors, and tiles, along with the included multiple accessories, likely contributed to its higher sales and GMV.

VEVOR Diesel Air Heater

The VEVOR Diesel Air Heater sold 471 units with a GMV of 4.04万 with a GMV qoq of 71.11%. Its all-in-one 12V 8KW Bluetooth App LCD for car, RV, and indoors furnace warmer features might have attracted customers who needed such a heating solution for their vehicles or indoor spaces.

Eureka Cordless Wet Dry One Hard Floor Cleaner

The Eureka Cordless Wet Dry One Hard Floor Cleaner had a sold count of 463 and a GMV of 6.48万 with a GMV qoq of 66.72%. Its self-system, vacuum mop for multi-surfaces, and ability to clean sticky messes, along with being a 2in1 cordless and pro model, likely made it a popular choice among consumers.

Summary

The home appliances industry within the TikTok U.S. market during the week of 2025/01/12 - 2025/01/18 showed a vibrant picture. Key factors influencing the market performance include product features that address specific consumer needs such as cleaning efficiency, convenience, and energy efficiency. Pricing also seems to play a role, although not all high-selling products had the lowest prices. For industry practitioners, it is recommended to focus on product innovation, highlighting unique features, and leveraging marketing channels like TikTok to reach a wider audience. Offering bundles or special deals, as seen with some products, can also boost sales.