Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data is not specified in the given information, but it provides a valuable snapshot of the performance of various stores in this particular market segment. Understanding this data is crucial for both consumers looking for quality cutlery and tableware products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Cutlery & Tableware category. Sales figures vary significantly, with GXK.SHOP leading the pack with 12.02万 in sales. Growth trends also differ widely, from a remarkable 761.78% growth for vevor store to a decline of -26.73% for MALACASA. Price ranges are equally diverse, with products ranging from as low as $6.19 at Haokey to as high as $110.44 at vevor store.

Detailed Analysis

GXK.SHOP

GXK.SHOP had the highest sales volume of 12.02万 during the week. It also showed a healthy growth rate of 24.28%. With an average price of $24.42, it seems to have struck a balance between affordability and quality, attracting a significant number of customers. The relatively high number of transactions 4922 indicates strong consumer demand for its cutlery and tableware offerings.

OmieLife

OmieLife experienced an astonishing growth rate of 297.05% with sales reaching 2.6万. Despite having a higher average price of $36.01, it managed to capture a growing market share. This could be due to its unique product offerings or effective marketing strategies on TikTok, which led to increased brand awareness and subsequent sales.

vancasso

vancasso, on the other hand, had a sales volume of 2.12万 but faced a decline of -23.97%. With a relatively high average price of $73.45, it might be facing challenges in terms of price competitiveness. The lower number of transactions 288 compared to some of the other leading stores could suggest that either its product range or marketing efforts need to be reevaluated to boost sales.

KWV

KWV had sales of 1.31万 and a growth rate of 20.47%. With an average price of $31.58, it appears to be in a competitive position. The 416 transactions indicate a steady stream of customers, possibly attracted by its product quality and reasonable pricing.

Haokey

Haokey had sales of 1.23万 and a growth rate of 14.04%. Its extremely low average price of $6.19 might be a key factor in attracting a large number of customers, as evidenced by the 1990 transactions. This suggests that there is a significant market segment that is price-sensitive and looking for budget-friendly cutlery and tableware options.

vevor store

vevor store witnessed an extraordinary growth rate of 761.78% with sales of 8614.22. However, its high average price of $110.44 might limit its customer base to a more niche market. The relatively low number of transactions 78 implies that while it is growing rapidly, it may need to focus on expanding its customer reach to sustain this growth in the long term.

JANKNG

JANKNG had sales of 8381.06 and a growth rate of 15.02%. With an average price of $17.10, it offers products at a mid-range price point. The 490 transactions suggest a consistent level of customer interest, likely due to a combination of product features and marketing efforts on TikTok.

MALACASA

MALACASA had sales of 8203.12 but a decline of -26.73%. Its high average price of $70.11 could be a contributing factor to its sales slump. The 117 transactions indicate that it may need to reevaluate its pricing strategy or product offerings to regain market share.

ArtenaHome

ArtenaHome had sales of 7936.14 and a decline of -14.99%. With an average price of $41.77, it may need to focus on improving its marketing or product differentiation to reverse the downward trend in sales.

ChicLab

ChicLab had sales of 7914.59 and a growth rate of 4.66%. With an average price of $19.94, it offers products at a relatively affordable price point. The 397 transactions show that it has a consistent customer base, but it may need to explore ways to boost growth further.

Summary

The Cutlery & Tableware market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 is highly competitive and diverse. Key factors influencing market performance include pricing, product quality, and marketing strategies. Stores with a balance between affordability and quality, like GXK.SHOP, tend to perform well. Those with high growth rates, such as OmieLife and vevor store, often have unique selling propositions or effective marketing on TikTok. For industry practitioners, it is recommended to carefully analyze their pricing strategies, focus on product differentiation, and leverage the power of TikTok marketing to reach a wider audience and boost sales.