Introduction

The Hand, Foot & Nail Care market has been witnessing significant growth in the global consumer landscape. With the increasing focus on personal grooming and self-care, consumers are constantly seeking quality products for their hands, feet, and nails. TikTok, being a leading social media platform in the US, has emerged as a powerful tool for brands and merchants in this category. Its unique features such as short videos, viral trends, and a vast user base provide an excellent opportunity to showcase products and reach a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the Hand, Foot & Nail Care market in the US has been expanding steadily. The market size has been growing due to factors like rising awareness of personal hygiene and the desire for aesthetically pleasing hands and feet. Consumer demand has also been evolving, with a greater preference for natural and organic products, as well as advanced tools for nail care and foot treatments. The growth trends indicate a positive outlook for this category, with more consumers willing to invest in products that offer effective solutions for their specific needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week, the Hand, Foot & Nail Care category showed interesting sales performance. The GMV Gross Merchandise Volume for this category was $835,500. However, it experienced a qoq quarter-on-quarter decline of 38.14%. The sold count was 52,400, with a qoq decline of 40.57%. Among the top-selling products, the LINKEVAP Electric Feet Callus Remover had a sold count of 4,073 and a GMV of $64,800, with a qoq growth of 2.49%. The Radiant Cosmetics Organic Nail Growth Oil had a sold count of 3,005 and a GMV of $45,100, with a qoq growth of 67.44%. The popularity of these products can be attributed to their effectiveness in addressing common hand, foot, and nail issues, as well as their appealing marketing on TikTok. The growth patterns suggest that products that offer unique features and are presented in an engaging way on the platform tend to perform better.

Brand Case Analysis of the Specific Category

Several brands stood out in the Hand, Foot & Nail Care market on TikTok during the 05 week. For example, SXC Cosmetics had a GMV of $61,900 with a qoq decline of 31.75% and a sold count of 1,802. They offered a variety of products like press-on nails kits. BeetlesGelPolish had a GMV of $56,900 with a qoq decline of 47.58% and a sold count of 2,204. Their gel nail polish sets were quite popular. Nailphoria had a GMV of $46,600 with a qoq decline of 49.79% and a sold count of 1,412. These brands utilized different strategies such as creating engaging video content, collaborating with video bloggers, and offering attractive product bundles to drive sales. Their influence within the US market on TikTok was evident through their consistent presence and customer engagement.

Conclusion

Overall, the Hand, Foot & Nail Care market on TikTok in the US during the 05 week had its own set of trends and challenges. While the category experienced a decline in some key metrics like GMV and sold count qoq, there were still products and brands that managed to achieve growth. For cross-border merchants, it is advisable to focus on product quality and uniqueness, create engaging video content that showcases the benefits of the products, and collaborate with popular video bloggers on TikTok. Looking ahead, the market is expected to continue evolving, with more emphasis on natural and sustainable products, as well as innovative marketing strategies to capture the attention of the TikTok user base.