In the cross border e commerce field of 2025, TikTok has become an important marketing platform for brands and merchants. However, for many merchants, knowing when to pay influencer commissions and when to avoid this cost is key to optimizing marketing costs. This article will detail the situations in the US TikTok market where merchants do not have to pay influencer commissions, helping you better plan your marketing budget.

TikTok US Influencer Commission Payment Rules

1. No Commission for Refunded Orders

 Consumer Refunds: If a consumer initiates a return within 14 days of receiving the product, the merchant does not need to pay the influencer a commission. The merchant is only required to pay the commission if the consumer confirms receipt of the product and does not return it within 14 days.

2. No Commission for Cancelled Orders

 Consumer Order Cancellation: If a consumer cancels an order before receiving the product, the merchant does not need to pay the commission. In this case, the order is not completed, and the influencer cannot receive the commission.

3. No Full Commission for Partial Refunds

 Partial Refund: If a consumer applies for a partial refund during the after sales service period after confirming receipt of the product, the merchant does not need to pay the full commission. The influencer can only receive the commission corresponding to the non refunded part.

Specific Scenario Analysis

1. Consumer Cancels Order

 Scenario Description: The consumer cancels the order after placing it but before or during the product shipment.

 Commission Payment: The merchant does not need to pay the commission because the order is not completed.

2. Consumer Returns Product

 Scenario Description: The consumer applies for a return within 14 days of receiving the product.

 Commission Payment: The merchant does not need to pay the commission because the order is not successfully completed.

3. Partial Refund

 Scenario Description: The consumer applies for a partial refund during the after sales service period after confirming receipt of the product.

 Commission Payment: The merchant only needs to pay the commission corresponding to the non refunded part.

How to Avoid Unnecessary Commission Expenses

 Optimize Products: Ensure product quality to reduce the possibility of returns and refunds.

 Clear Communication: Maintain good communication with consumers and promptly resolve potential issues.

 Choose the Right Influencers: Select influencers with high match with the brand and products to increase the success rate of sales.

Understanding the commission payment rules in the US TikTok market is crucial for merchants. By planning and optimizing marketing strategies reasonably, you can effectively reduce unnecessary commission expenses and improve marketing efficiency. We hope this analysis can help you better grasp the commission rules of TikTok sales and achieve your business goals.

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