In the cross border e commerce field of 2025, TikTok has become an important marketing platform for brands and merchants. Affiliate marketing, as a crucial part of TikTok Shop, provides a highly efficient matching platform for merchants and influencers. Through affiliate marketing, merchants can create different types of plans to attract influencers to promote their products, thereby increasing sales performance. This article will introduce in detail the role of TikTok affiliate marketing and the setup methods of the three plans, helping merchants better utilize affiliate marketing to enhance sales effectiveness.

The Role of TikTok Affiliate Marketing

TikTok affiliate marketing is a platform that connects merchants and influencers. Merchants can create three types of plans in the affiliate marketing section, allowing influencers to see and promote your products. Through affiliate marketing, merchants can:

 Expand product exposure: Leverage the influence of influencers to promote products to a wider user base.

 Increase sales performance: Boost product sales volume and revenue through the sales driving ability of influencers.

 Optimize marketing costs: Pay commissions based on product sales to reduce marketing risks.

Setup Methods of the Three Affiliate Plans

1. Shop Plan

 Definition: All products in the merchant's store are visible to all affiliate influencers, and only a unified commission rate for influencers can be set.

 Setup Steps:

  1. Log in to the TikTok Shop Seller Center.

  2. Click on "Affiliate Marketing" at the top to enter the affiliate page.

  3. Select "Shop Plan" and create the plan.

  4. Set the unified commission rate for influencers.

 Applicable Scenarios: Suitable for merchants who want to quickly promote all products, with simple operation and wide coverage.

2. Open Plan

 Definition: Merchants can choose some products in the store to be visible to all affiliate influencers, and can set whether influencers need merchant approval to promote, with different commission rates for influencers.

 Setup Steps:

  1. Log in to the TikTok Shop Seller Center.

  2. Click on "Affiliate Marketing" at the top to enter the affiliate page.

  3. Select "Open Plan" and create the plan.

  4. Choose some products and set the commission rates.

  5. Click the "Approve Creators" button to select whether merchant approval is needed.

 Applicable Scenarios: Suitable for merchants who want more control over product promotion, with flexible commission rate settings and approval mechanisms.

3. Targeted Plan

 Definition: Merchants can choose specific influencers and products, set specific commission rates, and it is suitable for cooperation with high quality influencers.

 Setup Steps:

  1. Log in to the TikTok Shop Seller Center.

  2. Click on "Affiliate Marketing" at the top to enter the affiliate page.

  3. Select "Targeted Plan" and create the plan.

  4. Choose specific influencers and products, and set the commission rates.

  5. Send invitations to the selected influencers.

 Applicable Scenarios: Suitable for merchants who want to cooperate with specific high quality influencers, allowing precise product promotion and improved cooperation effectiveness.

Notes

 Contact Information: Remember to add contact information in "Store Info" so that influencers can contact you.

 Commission Setting: Set reasonable commission rates to attract influencers while ensuring merchant profits.

 Product Selection: Choose products suitable for promotion and ensure product quality and appeal.

TikTok affiliate marketing provides an efficient matching platform for merchants and influencers. By properly setting up the Shop Plan, Open Plan, and Targeted Plan, merchants can effectively increase product exposure and sales performance. We hope this analysis can help merchants better utilize TikTok affiliate marketing to achieve their business goals.

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