TikTok's Target Plan is an essential tool for merchants to collaborate with specific creators. This article will provide a detailed introduction on how to set up and adjust the Target Plan, helping merchants flexibly respond to market changes and achieve precise marketing.

TikTok Target Plan Setup and Adjustment

1. Definition of Target Plan

The Target Plan is a type of campaign in TikTok's affiliate marketing. Merchants can select specific creators and products and set specific commission rates for product promotion. This plan is suitable for collaborating with highquality creators to precisely promote products and enhance sales effectiveness.

2. Steps to Set Up Target Plan

 Log in to the TikTok Shop Seller Center: Enter the TikTok Shop Seller Center and click on "Affiliate Marketing" at the top to access the affiliate page.

 Select Target Plan: On the affiliate page, choose "Target Plan" and create a new campaign.

 Select Creators and Products: When creating the campaign, select specific creators and products and set the corresponding commission rates.

 Send Invitations: After confirmation, the system will automatically send invitations to the selected creators, who can start promoting the products once they accept the invitation.

3. Modifying Target Plan

 What can be modified: After setting up the Target Plan, merchants can modify the products and commission rates at any time. However, it should be noted that once modified, the new settings will take effect for all creators under the same Target Plan.

 Example: Suppose you have selected two creators, A and B, and set the same commission rate. If creator B performs better and you want to increase the commission rate for B alone, directly modifying the original Target Plan will also raise the commission rate for creator A. To avoid this situation, it is recommended to remove creator B from the original Target Plan and create a new Target Plan specifically for B with a higher commission rate.

4. Notes

 Maintain Communication: When modifying commission rates or products, it is advisable to maintain good communication with creators to ensure both parties are aware of the latest cooperation terms.

 Regular Evaluation: Regularly assess the performance of creators and adjust commission rates and cooperation strategies based on data to achieve the best sales results.

 Compliant Operations: Ensure all operations comply with TikTok's policies and regulations to avoid cooperation interruptions due to noncompliance.

TikTok's Target Plan provides merchants with a flexible product promotion cooperation method. By precisely selecting creators and products, merchants can effectively enhance sales effectiveness. Reasonably setting up and adjusting the Target Plan can not only optimize marketing costs but also strengthen the cooperative relationship with creators. It is hoped that this guide can help merchants better utilize TikTok's affiliate marketing to achieve their business goals.

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