In the face of complex business environments and uncertain growth, TikTok Shop has launched the "PEAKS Cross-Border Business Methodology" to empower merchants. On February 25, 2025, TikTok Shop unveiled this comprehensive strategy to help merchants navigate the competitive landscape and seize opportunities in the global e-commerce arena. 

I. The New Frontier of Cross-Border E-commerce: TikTok Shop Leads the Way 

In 2025, cross-border e-commerce continues to thrive, and TikTok Shop has emerged as a crucial platform for merchants entering the US market. With its growing global influence, TikTok Shop's vast user base and substantial traffic have attracted numerous merchants. However, this market is also marked by fierce competition and complex challenges. To address these issues, TikTok Shop introduced the PEAKS methodology at its annual merchant conference on February 25, 2025, offering a clear roadmap for success in the global e-commerce competition. 

II. Focusing on User Value with the "Four Goods" Approach 

How can merchants seize the new opportunities in content-driven e-commerce? 

"Content is the core strength of TikTok Shop," said Mu Qing, Vice President of TikTok Shop's cross-border e-commerce. "In content e-commerce, users discover products and build trust through engaging content. When content ignites their desire to purchase, a transaction is likely to follow." 

To succeed in content e-commerce, merchants must create content that meets user needs. High-quality content is key to driving business growth, while excellent products meet user demands, superior service forms the foundation of business operations, and effective marketing amplifies business success. 

III. The PEAKS Methodology: A Comprehensive Framework for Cross-Border Business Growth 

Launched at the annual cross-border merchant conference on February 25, 2025, the PEAKS methodology provides merchants with a clear and comprehensive framework for growth in the cross-border e-commerce market. It covers five core modules, enabling merchants to enhance their competitiveness in product selection, content creation, marketing, influencer collaboration, and user experience. 

1. P - High-Quality Products 

In the competitive US market, high-quality products are essential for cross-border e-commerce success. Merchants should carefully structure their product offerings, focusing on mid-to-high-priced, high-quality items with potential for growth. This requires not only excellent product quality but also attention to design, functionality, environmental value, and brand reputation. 

For marketplace operations, selecting competitive categories is the first crucial step. Merchants must research US market demands, optimize product listings with accurate information, and participate in marketplace promotions to enhance product quality and price competitiveness. 

2. E - Accelerated Merchant Content 

As a content-driven platform, TikTok Shop relies on high-quality content to attract users and drive sales. Merchants should produce engaging short videos and live streams. The platform offers a variety of content templates, including six types of short video templates (such as buyer-seller showcases, comparison reviews, lifestyle scenarios, feature explanations, unboxing shots, and plot-driven content) and five types of live stream templates (such as store displays, product trials, lifestyle scenarios, close-up displays, and interactive services). Merchants can use these templates to create more appealing content based on their products' characteristics. 

Moreover, frequent live broadcasts are essential for building strong connections with users, increasing user retention, and boosting conversion rates. 

3. A - Amplified Marketing 

In 2025, TikTok Shop's marketing activities have been upgraded, with more frequent promotions, brand campaigns, category events, and trending marketing initiatives. Merchants should actively participate in these activities to leverage the traffic boost and increase store visibility and sales. 

The platform also provides advanced advertising tools for precise user targeting and ad placement, enabling merchants to maximize their marketing efforts. 

4. K - Influencer Content Expansion 

Collaborating with key opinion leaders (KOLs) is an effective way to enhance brand awareness and product sales. Merchants can partner with influential TikTok personalities to leverage their reach and fan base, increasing product exposure. During collaborations, it is crucial to focus on improving the efficiency of influencer content and adopting a refined operational approach. 

Merchants should actively engage in platform influencer activities, such as affiliate tasks, commission rewards, user-generated content campaigns, and themed influencer events. Additionally, building an independent influencer team with tiered management of top-tier, mid-tier, and micro-influencers can amplify content output and drive business growth. 

5. S - Enhanced User Experience 

Exceptional service is vital for winning consumer trust and loyalty. TikTok Shop requires merchants to achieve a store experience score of 4 or above. This necessitates efforts in product quality, logistics efficiency, and customer service. 

Merchants must ensure high product quality with accurate content presentation, ship orders within three working days, optimize delivery timelines, and provide 24/7 customer support to minimize complaints. Additionally, TikTok Shop's upcoming Account Health Rating (AHR) will help merchants monitor their store health and adjust strategies in real-time. 

IV. PEAKS Methodology and Gloda Data: Dual-Engine Empowerment for Explosive Business Growth 

Combining the PEAKS methodology with Gloda's professional data analytics enables merchants to execute their cross-border e-commerce strategies more accurately and efficiently. 

Data-Driven High-Quality Sourcing and Market Insights 

Gloda's comprehensive market trend analysis identifies blue-ocean opportunities in niche markets. Its "Creative Sourcing" module helps merchants discover potential best-sellers on the platform, enabling them to select products that align with market trends and consumer demands. This lays a solid foundation for subsequent marketing and sales efforts. 

Content Creativity and Marketing Optimization 

To reinforce the "Accelerated Merchant Content" and "Amplified Marketing" components of the PEAKS methodology, Gloda's real-time video and live stream monitoring analyzes content performance and audience interaction. This allows merchants to optimize their short videos and live streams, enhancing content engagement and appeal. It also enables precise ad targeting and marketing activities, amplifying brand visibility and sales conversion rates. 

High-Compatibility Collaborations for Expanded Brand Influence 

To enhance the "Influencer Content Expansion" component, Gloda identifies high-fit influencers who can effectively showcase products. By partnering with these influencers, merchants can expand their brand's social media presence in a cost-effective manner, ensuring precise and impactful collaborations. 

User Experience Enhancement and Service Optimization 

In line with the PEAKS methodology's focus on user experience, Gloda's in-depth analysis of consumer reviews helps merchants understand user needs and shopping experiences. By leveraging this data, merchants can refine their products and services, improving customer satisfaction and loyalty. 

In 2025, TikTok Shop will continue to lead the global cross-border e-commerce market. By integrating the PEAKS methodology with Gloda's data analytics, merchants can enhance brand visibility, drive sales growth, and boost customer loyalty. Amidst fierce competition, this combination will help merchants seize significant growth opportunities in the US market. Gloda's data analytics will serve as a powerful "intelligent" operational assistant, improving execution efficiency and driving global business expansion.

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