In the wave of cross - border e - commerce, TikTok, as a globally popular social media platform, is having its e - commerce potential explored by more and more merchants and creators. The commission policy, as a key factor affecting the income of merchants and creators, has always been a focus of attention. This article will provide a detailed interpretation of the TikTok platform's commission policy in 2025 to help you better plan and optimize your revenue in the TikTok e - commerce field.

I. Core Concepts of TikTok Platform Commissions

TikTok's commission model mainly revolves around "product promotion". That is, creators recommend products in videos, live broadcasts, or showcases, guide users to make purchases, and thus obtain sales shares from merchants. This model not only provides a monetization path for creators but also brings new sales channels for merchants.

II. Calculation Method of TikTok Commissions

The calculation method of TikTok's commissions is not fixed but will be adjusted according to various factors. The main influencing factors include product type, commission rate, and sales price, etc. The commission ratio for different categories of products is often different. Generally speaking, products with higher profit margins, such as beauty and apparel, have relatively higher commission ratios.

III. Latest Changes in TikTok Commission Policy in 2025

(1) Platform Commission Adjustment

From April 1, 2024, the commission rate of TikTok Shop in the US increased from the original 2% to 6%, and further rose to 8% on July 1. This adjustment aims to improve platform service quality and optimize the operating environment for merchants. At the same time, the platform also gradually increased the commission rate to ensure that sellers can more smoothly integrate into the new cost structure.

(2) New Merchant Commission - Free Policy

For new Southeast Asian cross - border merchants who joined in the current quarter, TikTok Shop provides a commission - free policy. New merchants can complete the commission - free task within 30 days after joining and obtain a commission - free period of up to 90 days. This policy provides a buffer period for new merchants to help them better adapt to platform rules and market environment.

IV. How to Optimize TikTok Commission Revenue

(1) Reasonably Set Commission Ratio

Merchants should reasonably set the commission ratio according to the product characteristics and market conditions. A commission ratio that is too high will reduce the merchants' final revenue, while a ratio that is too low may affect the enthusiasm of creators. Therefore, finding a balance is crucial.

(2) Increase the Final Sales Price of Products

By enhancing the added value and competitiveness of products, merchants can increase the final sales price of products, thereby increasing the commission amount per transaction. This requires merchants to work harder on product quality, brand building, and marketing strategies.

(3) Establish a Good Cooperative Relationship with Influencers

Cooperating with influencers is an effective way to increase product exposure and sales. Merchants should establish a good cooperative relationship with influencers and motivate them to create high - quality content through reasonable commission settings and high - quality services.

V. Future Trend Outlook

With the continuous development of the TikTok platform, the commission policy will also become more flexible and personalized. Merchants and creators need to closely monitor the changes in platform policies and adjust their operating strategies in a timely manner. At the same time, the platform will continue to optimize services to provide better support and resources for merchants and creators.

Conclusion

The commission policy of the TikTok platform is an important link for merchants and creators to realize commercial value. Understanding and mastering the changes in the commission policy, and reasonably planning and optimizing revenue, will help you achieve greater success in the field of TikTok e - commerce. Hope the content of this article can provide you with valuable references and help you go further on the cross - border road of TikTok.

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