Understanding TikTok's review policy in the United States is crucial for sellers aiming to optimize their store operations and avoid unnecessary penalties. Here's a detailed breakdown of TikTok's US review policy as of February 25, 2025.

 I. Definition of Review Rate

The review rate is calculated as the ratio of negative reviews (1-2 stars) to the number of delivered orders within a 60-day period. The platform evaluates the review rate of stores over the past 30 days weekly and implements corresponding penalties based on the review rate.

 II. Product-Side Review Rate Rules

Penalties are triggered when a product has more than 20 reviews and more than 5 negative reviews. The specific penalties are as follows:

 1. Warning Notice

If a product's review rate falls between 0.38% and 0.69%, the seller will receive a warning notice. This serves as a reminder to pay attention to the product's review status and take measures to improve product quality or service to avoid further penalties.

 2. Product Removal

If a product's review rate falls between 0.69% and 1.69%, the product will be removed. Different categories have specific review rate thresholds for removal:

- Beauty category: 0.84%

- Electronics category: 1.28%

- Fashion category: 1.10%

- Food & Beverage category: 1.41%

- Home & Living category: 0.71%

Sellers need to be particularly mindful of these category-specific thresholds to ensure product quality meets platform requirements and avoid removal.

 3. Product Ban

If a product's review rate is ≥1.69%, the product will be banned. Similarly, different categories have specific review rate thresholds for bans:

- Beauty category: 1.70%

- Electronics category: 2.67%

- Fashion category: 2.01%

- Food & Beverage category: 2.64%

- Home & Living category: 1.85%

A product ban means the product can no longer be sold on the platform, requiring sellers to take effective measures to improve product quality.

 III. Store-Side Review Rate Rules

Penalties are triggered when a store has reached 100 orders, with 20 reviewed orders and 5 negative orders. The specific penalties are as follows:

 1. Warning Notice

If the store's review rate is between 0.5% and 1%, the store will receive a warning notice. This is a reminder to pay attention to the overall review status of the store and take measures to improve product quality or service to avoid further penalties.

 2. Order Limitation (90%)

If the store's review rate is between 1% and 1.5%, the store will be limited to 90% of last week's orders for 7 days. This means the number of orders will be restricted, requiring sellers to actively improve product quality and service levels.

 3. Order Limitation (80%)

If the store's review rate is between 1.5% and 1.65%, the store will be limited to 80% of last week's orders for 7 days. Sellers need to pay more attention to the store's review status and take effective measures to improve product quality.

 4. Order Limitation (70%)

If the store's review rate is ≥1.65%, the store will be limited to 70% of last week's orders for 7 days. Sellers need to take immediate action to improve product quality and service levels.

 5. Store Freeze (90 Days)

If the store's review rate is ≥4%, the store will be frozen for 90 days. This is a very serious penalty, requiring sellers to thoroughly improve store operations and product quality during this period.

 IV. Countermeasures

To avoid triggering the above penalties, sellers can take the following countermeasures:

1. Improve Product Quality: Ensure products meet platform quality standards to avoid negative reviews due to quality issues.

2. Optimize Customer Service: Respond promptly to customer inquiries and complaints, providing high-quality after-sales service to enhance customer satisfaction.

3. Monitor Review Rates: Regularly check the store's review rate to identify and address issues promptly to avoid penalties.

4. Actively Improve: Continuously improve products and services based on customer feedback to enhance overall store performance.

 Conclusion

TikTok's US review policy poses strict requirements for sellers. Sellers need to understand these rules, actively take countermeasures, and improve product quality and service levels to avoid unnecessary penalties. By optimizing store operations, sellers can achieve stable development on TikTok and gain more business opportunities.

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