Affiliate access is a crucial tool for sellers on TikTok Shop to expand their market and increase sales. However, failure to meet platform standards can lead to the revocation of affiliate access, affecting marketing plans. This guide will help sellers understand how to maintain affiliate access and ensure stable store operations.

 Understanding the Criteria for Affiliate Access Revocation

According to TikTok Shop's regulations, if a store fails to meet the following standards, it will receive a warning from the platform. If the standards are not met within seven days of receiving the warning, the store will be revoked of affiliate access.

Store Metrics

- Late Fulfillment Rate: ≤4%

- Merchant Cancellation Rate: ≤2.5%

- Negative Feedback Rate: ≤5.5%

Product Metrics

- Negative Feedback Rate: ≤10%

 Optimizing Store Operations to Avoid Revocation

1. Improve Fulfillment Efficiency to Reduce Late Fulfillment Rates

Late fulfillment rates measure the efficiency of your store's logistics and delivery. Sellers should choose reliable logistics partners, optimize inventory management, and ensure timely order shipment. Additionally, setting reasonable shipping times can prevent fulfillment issues due to logistics delays.

2. Decrease Merchant Cancellation Rates by Enhancing Order Processing

Merchant cancellation rates reflect the store's responsibility in order processing. Sellers should strengthen order management, ensure inventory accuracy, and avoid order cancellations due to stock shortages. Also, improving customer service teams can address customer inquiries and complaints promptly, enhancing customer satisfaction.

3. Enhance Product Quality to Lower Negative Feedback Rates

Negative feedback rates are key factors affecting store reputation. Sellers should strictly control product quality, ensuring that all products meet platform and consumer standards. Regularly collecting customer feedback and making timely improvements to products and services can enhance customer experience.

 Pathways to Regaining Affiliate Access

If a store's affiliate access is revoked, sellers can still regain it. TikTok Shop reassesses store performance weekly, and if the following standards are met, the store can regain affiliate access:

- Store Metrics

  - Late Fulfillment Rate: ≤4%

  - Merchant Cancellation Rate: ≤2.5%

  - Negative Feedback Rate: ≤5.5%

- Product Metrics

  - Negative Feedback Rate: ≤10%

It's important to note that after regaining affiliate access, previous affiliate plans will no longer be available, and sellers will need to create new plans.

 Conclusion

Maintaining affiliate access is key for sellers on TikTok Shop to expand their market and increase sales. By optimizing store operations to improve fulfillment efficiency, reduce order cancellations, and enhance product quality, sellers can effectively avoid the revocation of affiliate access. If affiliate access is revoked, sellers should actively improve to regain it as soon as possible and start new marketing plans.

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